The Author Sadly Geeking Out on Ad Standards The astute reader may not be surprised to hear that I collected match book covers in my...

Cost per Click. Cost per Mille. Cost per Action. Cost per Lead. Cost per Engagement… Today’s digital advertising is filled with many...

Yahoo’s native “Stream ads” are now appearing on other publisher sites via a content recommendation engine that incorporates sponsored...

Earlier this month, Google announced that HTTPS sites — those with SSL certificates aimed at protecting users against data interception —...

Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by...

One of 2014’s biggest trends is the rise of hyperlocal advertising. Hyperlocal, as it’s called in ad tech circles, allows marketers to...

It appears publishers must now use the new dashboard Google AdSense began testing toward the end of last year, and not everybody is happy...

Without question, digital media planning is evolving continuously. In some ways, this evolution is happening too fast for the media...

The number of companies using programmatic ad buying is increasing by the day. A recent Advertiser Perceptions survey reports that 78% of...

Not all native advertising is created equal. There is a wide and growing disparity between high-quality examples — those that are in the...

Today, Yahoo announced the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE), is now live on...

While the United States has seen programmatic audience development — the practice of automating digital advertising sales based on...

Recently, my company, The 614 Group, joined forces with content advertising leader OneSpot to conduct a study in which we surveyed almost...

Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will...

New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes...

Based on its 2014 2Q results, Rakuten Marketing has experienced year-over-year growth on all fronts, including mobile, search and...

integrating viewabililty into its products for both publishers and advertisers. Last fall, Active View rolled out to the Google Display...

While many schools have recently let students out for summer break, back-to-school (BTS) shopping is already top of mind for marketers....

While native advertising has been the hot topic over the past year, it turns out that this ad type may be leaving users feeling burned....

Standard ad formats are the backbone of the digital advertising industry, having driven the medium’s growth from nil in the early 1990s...