Viewability. It almost sounds like a new, trendy term used by models on the catwalk in LA, New York or Paris. After all, it’s important...

What does the future of online display advertising look like? A landscape very different from today’s, and one that disrupts current...

Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying...

According to the announcement, users will now have more options for reviewing ads, including a “Show reviewed ads” checkbox, located at...

If you think keywords have any place in the next-generation, digital marketing world, you’d be mistaken. If you haven’t taken notice of...

capabilities and a big new partnership with third-party data giant Acxiom. The platform updates signal a market repositioning for Marketo...

Marketing automation continues to move beyond email drip campaigns. Today, B2B audience targeting firm Bizo launched a new version of its...

In a major milestone, after a year-and-a-half-long review process, the Media Ratings Council has lifted its November 2012 Viewable...

A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...

Source: IAB As the web moves to a more visual landscape, it’s not surprising that advertisers are becoming more attracted to in-image...

We recently surveyed comScore’s top 250 publishers to get a sense of their attitudes and readiness regarding viewability. The survey,...

In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers...

launched a private real-time bidding exchange that caters specifically to native ad inventory on mobile devices. The exchange, called...

In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...

The companies say the inventory overlap is minimal. “Google and Yandex complement each other in terms of user data, audience-targeting...

today a deal with the Local Media Consortium, an industry alliance comprised of more than 800 daily newspapers and 200 local broadcast...

across a suite of networks including Google, Bing, LinkedIn and Facebook  simultaneously and plug into a number of advertising tools...

There have been a flurry of recent articles stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes...

announced today it has acquired the well-regarded web traffic analytics firm spider.io. Google has made significant investments in...

It’s called Yahoo Gemini and it’s available as part of Yahoo Ad Manager, the company’s existing self-service ad buying platform. Here’s...