2014 Top 10 Best Perceived Brands: Amazon & YouTube Take The Lead
This is the second consecutive year Amazon has taken the lead after beating Ford for the top spot in 2013 – a brand that fell from No. 2...
This is the second consecutive year Amazon has taken the lead after beating Ford for the top spot in 2013 – a brand that fell from No. 2...
This fall Amazon shelled out just under 1 billion dollars in cash for the ‘l33t’ live gaming service Twitch. Just 6 months earlier,...
With just over two weeks until Super Bowl XLIX, it’s time to review where the competition stands – for brands. According to video metrics...
Newcastle Brown Ale is getting a head start on the Super Bowl advertising bandwagon, launching an ad that spoofs this year’s “Crash the...
Leslie Moonves on left, being interviewed by Michael Kassan If you were expecting CBS president and CEO Leslie Moonves to be down on...
Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics...
What should brands be doing with video to gain engagement and consumer attention? Google has a few thoughts, which it’s sharing in a talk...
The days of video ads being equal to TV ads are long gone. Today, video ads play on TV, in web browsers, within tweets, on Facebook,...
As you head out for New Year’s Eve festivities tonight, here’s a little inspiration for your evening. Traditionally, New Year’s Eve is...
It’s December 30. And you know what that means, right? We’re in the heart of the holiday week. And you know what else that means? None of...
If you walk through any arcade, movie theater lobby or seedy carnival, you’ve most certainly seen a claw machine — that special vending...
Earlier this month, Mazda worked with Mindshare UK to turn the Mazda3 into a musical instrument using a product called Mogees, which...
Facebook is launching their own version of YouTube’s playlists, TechCrunch reports. Facebook now has a video tab available to all...
While marketers have long argued over the usefulness (or not) of QR codes, this debate has not stopped brands from implementing the...
Nintendo’s “Dad Loses” ad earned the top spot among holiday ads according to Ace Metrix. Nintendo won the holidays according to...
Clearstream, a platform that helps advertisers increase online viewability of their videos, released data this week showing wide gaps in...
This announcement comes on the heels of reports showing that 80% of all video interactions on Facebook are occurring with Facebook video...
What’s more fun that a cat video, a dog video, or even a parakeet video? A video featuring all three, that’s what! Electronics brand LG...
Social media analytics company SocialBakers is throwing more fuel on the fire that is the Facebook video versus YouTube video showdown....
Twitter users love TV. They also love to share socially about the TV shows they’re watching, probably because they believe themselves to...