Looking to boost the exposure of your brand videos on Facebook? A new one-of-a-kind service from Virool has been launched today that helps brands market your Facebook videos off of Facebook completely. The benefit to brands are the engagement and views to the Facebook specific content.
This announcement comes on the heels of reports showing that 80% of all video interactions on Facebook are occurring with Facebook video and the announcement that 1 billion video views are occurring everyday on Facebook. Other studies have shown that Facebook’s video platform drives higher engagement and more interactions than YouTube and that nearly 60% of the video shares are now occurring on Facebook. To nobody’s surprise, brands are hungry to drive Facebook video engagement. This is where the new service from Virool may make sense for marketers.
Virool CEO, Alex Debelov, stated
““We are already seeing a number of companies switching to Facebook as their primary video player … by broadening our service to the Facebook platform, Virool is moving towards a platform agnostic capability that can help any video, hosted on any platform, reach an audience that deserves to see it. We are excited to bring video distribution to a new social network and help video marketers maximize their Facebook video strategies.”
Virool works to help promote video with more than 100,000 publishers from the likes of Forbes, AdWeek and Rolling Stone as well as helping the sites monetize visitors. Advertisers can get their Facebook videos seeded among targeted audiences that can help facilitate the sharing and virality of the content, while also viewing real-time analytics for campaigns including emotional tracking and heatmap reports.
According to Mr. Debelov, another element that helps marketers is the definition of a view on Facebook. Unlike YouTube’s algorithm, Facebook uses a three second auto-play session as a view count, making it easy to comprehend what exactly is going on with their campaigns.
For more information, head over to Virool.
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