With just over two weeks until Super Bowl XLIX, it’s time to review where the competition stands – for brands.
According to video metrics company Unruly, last year’s “Puppy Love” video ad from Budweiser was the only 2014 spot to break into its list of the top ten most shared Super Bowl ads of all time.
With the addition of “Puppy Love” at No. 4, Budweiser now holds three of the top ten rankings. It’s the only brand to generate more than eight-million combined shares with its Super Bowl appearances.
Still holding the No. 1 spot for its 2011 “The Force” ad, Volkswagen will not be part of this year’s Super Bowl ad extravaganza. Last November, a spokesperson from the brand told Automotive News, “We will consider rejoining when it is right for our brand.”
This will be the first Super Bowl Volkswagen has opted not to run an ad since 2010.
Top Ten Most Shared Super Bowl Ads of All Time
1. Volkswagen’s 2011 “The Force” (5,279,722 shares)
2.Budweiser’s 2002 “9/11 Commercial” (3,480,685 shares)
3. Budweiser’s 2013 “Brotherhood” (2,891,209 shares)
4. Budweiser’s 2014 “Puppy Love” (2,002,143 shares)
5. Ram Trucks’ 2013 “Farmer” (1,940,542 shares)
6. Universal’s 2013 “Fast & Furious 6” (1,504,867 shares)
7. Chevrolet’s 2012 “OK Go – Needing/Getting” (1,342,452 shares)
8. Volkswagen’s 2012 “The Bark Side” (901,587 shares)
9. Universal’s 2011 “Fast Five Trailer” (888,669 shares)
10. Paramount Pictures’ 2013 “Star Trek Into Darkness Trailer” (705,935 shares)
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