One of the ongoing challenges that Twitter has faced is converting visitors into long-term, active users. In September, Twitter cleaned...

Buying an ad on Twitter just got simpler. Twitter announced today a streamlined ad campaign launcher called “quick promote,” giving...

It has been a busy month for Snapchat. It announced the launch of its premium content channel Discover, released its first web series on...

Twitter today took a step to push its advertising products beyond Twitter, announcing partnerships to syndicate promoted tweets on...

Which brand won the social media attention during Super Bowl 2015? The surveys from various sources are all still coming in. From...

Twitter has declared a victor in the Super Bowl of advertising. McDonald’s received the most mentions on Twitter during Sunday’s big game...

The Super Bowl needs no introduction, and if you’re a marketer, yesterday was filled with ups and downs both on and off the field. For as...

There was plenty to talk about during last night’s Super Bowl. From commercials ranging from uplifting to morose, to a kitschy Katy Perry...

The numbers are from our fourth annual Hashtag Bowl count of social media mentions during the Super Bowl. We only counted ads shown...

It’s the second quarter in a competitive game. The commercials have been entertaining, heartfelt and funny. Yeah, being a dad is pretty...

Ken Wolter / Shutterstock.com Lowe’s Home Improvement has bought two video ads that will run on Instagram during Sunday’s Super Bowl, and...

Do you feel your heartbeat speeding up? We’ve only got a couple of days left before the big game… I mean, of course, the big ads. We at...

Call them algorithm helpers. Facebook has turned to humans to help improve the News Feed. The social network has built a team of people...

As animated GIFs continue to captivate on social media, the ability to create is becoming easier. Last month, YouTube demoed an example...

Never mind the big screen on Super Bowl Sunday. What’s going to be on your second screen? If you’re like most people, it’ll probably be...

Foursquare Tips meet Facebook Place Tips. Today Facebook introduced Place Tips, which offer a range of content, information and...

It seems that longer form content is all the rage these days in social media. As less people make the choice to set-up their own websites...

Facebook’s video surge is looking more like a tidal wave. In remarks during Facebook’s quarterly earnings call with investors today, CEO...

Facebook again beat investor expectations for quarterly earnings, reporting $3.85 billion in revenue and $701 million in profits for the...

If you are watching the Super Bowl this Sunday, chances are you aren’t just watching television. You probably will be keeping at least...