
Without Ellen’s Selfie, Oscar Tweets Fall By Nearly 50%
Turns out Ellen’s selfie is a very tough act to follow. Without anything like the impromptu-yet-staged photo op during Sunday night’s...

The Envelope, Please: Real-Time Marketing Winners and Losers From The Oscars
360b / Shutterstock.com When it comes to real-time marketing, everything is not awesome. Jokes fall flat. Sometimes efforts are just...

Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of “Spam Clicks” In Half
In an announcement released today, the company said the amount of spam reported on the site has “nose dived” so low that it’s not even a...

LinkedIn Adds Notification Center To Company Pages
Marketers who use LinkedIn company pages got a handy upgrade this week. The jobs and career focused social network launched a...

Wayin Goes All-In With Real-Time Social Search Tool
Wayin, a martech firm that cut its teeth helping brands, sports franchises and television broadcasters display social media off social...

Snapchat Discover: The New Way To Access & Consume Media?
Time to keep an eye on Snapchat’s “Discover.” A couple weeks ago, Snapchat announced the launch of its new Discover content distribution...

Facebook Place Tips: 7 Ways To Optimize For Local Business Organic Reach
Facebook taketh and Facebook giveth away. Marketers loudly complain about Facebook’s drastic reduction in organic reach for content on...

Pandora Gets In Direct Messages, Allows Artists To Communicate Directly With Fans
As marketing has headed toward unique and targeted messaging, Pandora has jumped on the bandwagon with new Artist Audio Messaging. At the...

Why Facebook’s Push Toward A Standard Of Viewed Impressions Is A Boon For Advertisers
For the longest time, the served impression has ruled the land of online advertisers. In this format an impression is counted whenever an...

Facebook Wants To Help Publishers Fix The Mobile Reading Experience
Asa Mathat Facebook is making a case to publishers that the social network can do a better job serving their content on mobile phones....

Buzzfeed Video Chief: Facebook Is Driving Significant Views But Still Trails YouTube
360b / Shutterstock.com Buzzfeed’s thriving video production arm is a good barometer for the state of video distribution on the web, so...

There Are Only A Few, But Here’s How Early Adopters Are Using Twitter Video
In the three weeks since Twitter announced the rollout of native video, we’ve been on the lookout for brands and businesses making use of...

Facebook Relaunches Marketing Partner Site
Marketers looking for help with Facebook campaigns have a new place to turn. Facebook today announced the launch of its Marketing...

With TweetDeck Teams, Twitter Gives Groups Secure Access To Accounts
Finally, Twitter is a team player again. After years of neglect, Twitter today is rolling out a way for teams to contribute to Twitter...

Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit
Retailers rejoice! Today, Facebook has announced a new ad type: Product Ads. The new units will help marketers advertise specific...

5 Pinterest Strategies That Drive Big Traffic
When it comes to using social media to drive traffic to your website, Pinterest is one of the best networks out there. In fact,...

Reversal Of Facebook: Photo Posts Now Drive Lowest Organic Reach
Remember when the best way to reach fans on Facebook was with photos? Those days are done. In a major reversal, photo posts are now the...

Taco Bell Delivers Saucy Valentine’s Campaign Via Snapchat
Need a creative Valentine idea? Taco Bell has you covered. At least if you are a Snapchatter. If you aren’t and need a explainer, we’ve...

2015 Hashtag Bowl Winners: Congrats To Facebook, McDonald’s & Bonobos
The dust has settled on our 4th annual Hashtag Bowl, and it’s time to announce this year’s winners. Winners, with an “s”? Yes. As always,...
























