Buying an ad on Twitter just got simpler. Twitter announced today a streamlined ad campaign launcher called “quick promote,” giving marketers the ability to promote a tweet with a few clicks from the analytics dashboard.
The streamlined process, aimed at small and medium businesses, is a shortcut to bypass Twitter’s more complicated ad platform. Tweets promoted via the new method will be automatically targeted to users with interests similar to the account’s followers.
Here’s the drill, as explained in a Twitter blog post:
After logging into the Tweet activity dashboard, select a Tweet to promote. We recommend you choose a Tweet that’s already resonating with your followers. You can tell that a Tweet is resonating if it has a high number of total impressions and engagement rate.
Choose a budget. We’ll provide an estimate of the reach you’ll see after promoting your Tweet.
Watch people engage with your Tweet in real time, and optimize your content strategy to drive more of your desired actions, like Retweets or URL clicks.
Quick promote — available to all advertisers worldwide starting today — is another in a series of Twitter improvement efforts to surface in the first several weeks of the new year, ahead of the company’s fourth quarter earnings call this Thursday.
The company, facing investors skeptical about slowing user growth and uncertain business prospects, signaled to Wall Street in November that it would be picking up the pace of change in 2015. It’s living up to its word, launching native video and group chat via Direct Message, the “While you were away” feature to show high quality tweets to users when they return to the mobile app and experimenting with an “Instant Timeline” to give new users better content immediately without having to follow anyone.
And yesterday, Twitter took a step toward monetizing the audience that views tweets off the Twitter network, announcing its first partnerships to syndicate promoted tweets on third-party sites.
Here’s a video demo of the quick promote feature:
Introducing a quick and simple way to get your best Tweets in front of more potential customers.https://t.co/x4ckxmPwDI — Twitter Small Biz (@TwitterSmallBiz) February 4, 2015
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