Google has unveiled two new interactive app-install ad units for app marketers. The formats, Trial Run Ads and Interactive Interstitial...

It has been a year of change at Google. A barrage of updates to the format of mobile search result pages have thrown the organic search...

The growth of mobile has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as...

“There’s a new way to load pages more quickly with Chrome’s Data Saver,” reads the announcement on the Chrome Google+ page, “The Chrome...

Research from Google has shown that the most common response to a mobile, local search is a phone call.  Advertisers have caught on,...

A group of roughly 140 Android developers under the coordination of an organization called the Application Developers Alliance is...

Google plans to rollout fast-loading AMP pages into its mobile search results early next year — and now it says there are advertising...

Like so many others, Google is putting out holiday shopping data this week. I’m sitting on 40 or more studies and surveys that discuss...

Is “advertising” becoming a dirty word? In the broader climate of complaints about low-quality ads and ad blocking, it’s interesting to...

Credit: Google Google, and search czar Amit Singhal in particular, have long been trying to develop experiences that mimic the...

Ever since “stories to read” started appearing in Google Now, I’ve been eager for Google expand the section. Now Google appears to be...

Last week, I had the luxury of sitting in on a panel hosted by the Advertising Research Foundation titled, “Millennials Unplugged: What...

Google App Streaming became a reality today, and with it, a new era of Google pushing to create a “web of apps,” the ability to easily...

Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues...

“Don’t cross the streams” was the famous line from the movie, “Ghostbusters.” But that’s exactly what Urban Airship is trying to help...

As Google’s crawling technology becomes more sophisticated and prolific with the release of Android Marshmallow, search behavior is...

According to ComScore, Consumers now spend more than half of their online time on mobile devices, identifying, researching and connecting...

If a new survey from Localytics is correct, apps will figure more prominently in future user behavior, but their success is contingent on...

London-based Appnext, a self-serve monetization and app distribution platform, has launched an ad-serving solution that aims to help...

Today, app marketing/analytics firm Localytics is releasing a new capability to measure a marketing campaign’s true impact. Actually,...