According to ComScore, Consumers now spend more than half of their online time on mobile devices, identifying, researching and connecting with businesses when they are on the go and away from home. Within this trend, marketers are utilizing emerging location-based mobile advertising strategies and tactics to reach and engage customers, while increasing ROI.
Download this Digital Marketing Depot white paper produced for YP to learn about using location-based targeting in your campaigns, the advantages of mobile retargeting, and cross-device retargeting.
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