The growth of mobile has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as sites struggled at the last minute to ensure that their pages were compatible with mobile.
In 2016, sites will need to transition their mindsets from being just mobile-compatible to being mobile-optimized.
Mobile now represents an impressive amount of online traffic. In 2015, it surpassed desktop for Google searches worldwide. Our own research at BrightEdge also indicated that by Q3 of 2014, purchases made on mobile had nearly the same average order size as those made on desktop. People are using mobile for their day-to-day internet needs, from browsing to shopping.
As we prepare to head into 2016, this mobile trend will only dominate more of the online activity of consumers. For brands to cope with this shift, they must be optimized for people using their smartphones and other mobile devices.
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