London-based Appnext, a self-serve monetization and app distribution platform, has launched an ad-serving solution that aims to help mobile publishers increase their yield from the growing cost-per-install advertising market.
Appnext Manager enables mobile publishers to programmatically manage their direct CPI-based inventory sales. The solution also gives mobile publishers account services tools including account management, sales and billing. Publishers can manage direct buys programmatically in the self-serve tool.
Appnext Manager “allows publishers to manage their app-install ad inventory, be agile and keep pace with the rapidly changing mobile landscape,” said Elad Natanson, co-founder, Appnext. “With Appnext Manager, publishers, game developers, app developers and mobile device manufacturers alike now have a complete and powerful managed service solution that enables full control and provides access to our rich ecosystem of trusted advertising partners to meet business needs, exceed user expectations and drive business results.”
Jonathan Chizick, vice president of sales and business development at discovery app Drippler, which is among the mobile publishers using Appnext Manager, said, “We really like Appnext’s model of offering ad inventory in real time on a CPI basis and are happy to be alongside companies like Baidu, Go Launcher, and 360 Security as premium publishers on Appnext. Appnext provides us with an efficient and effective way to jump-start our mobile strategy.”
CPI-based inventory has increasing demand. App marketers could spend as much as $3 billion in the US to promote their apps in 2015, according to eMarketer. That’s up from an estimated $1.67 billion in 2014.
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