From Marketing Land: Google trying TV ad buying again with DoubleClick Bid Manager Apr 24, 2017 by Ginny Marvin In a new test,...

Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations, are you really leveraging your...

From Marketing Land: Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer] Apr 21, 2017 by Ginny Marvin ...

There’s something tragically ironic about most online marketers. Our job revolves around convincing people to do something, but we often...

From Marketing Land: 4 tips to maximize content marketing performance Apr 20, 2017 by David Freeman Many SEOs are turning to content...

Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for...

From Marketing Land: The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creator Apr 19, 2017 by Amy Gesenhues ...

Yahoo mostly beat Wall Street expectations with what is probably its final quarterly earnings report as a public company. The company...

From Marketing Land: Watch: Facebook previews its first social VR product, Facebook Spaces Apr 18, 2017 by Tim Peterson Facebook demoed...

One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet,...

From Marketing Land: Get answers to your marketing automation questions Apr 17, 2017 by Digital Marketing Depot Got questions about...

This CMO audit series sets out to provide insight into the six most significant growth drivers in marketing: customer journey, marketing...

From Marketing Land: Local search ranking factors: What’s working in 2017 [Podcast] Apr 14, 2017 by Matt McGee In this week’s episode,...

From Marketing Land: The complete guide to optimizing content for SEO (with checklist) Apr 13, 2017 by Nate Dame Google has stated that...

At a time when risky ads can cause a backlash (e.g., Pepsi), Burger King just did something ingeniously (or annoyingly) calculated to...

From Marketing Land: Where does your programmatic spend go? Apr 12, 2017 by Grace Kaye Unsure about how your programmatic spending is...

MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not...

From Marketing Land: National Brands & Local Search: Use Insights to Drive Actions Apr 11, 2017 by Digital Marketing Depot National...

From Marketing Land: Facebook changes some measurements for Pages’ organic videos Apr 10, 2017 by Tim Peterson Facebook adds more...

From Marketing Land: Take the MarTech survey: Is marketing art or science? Apr 7, 2017 by Marketing Land The phrase “art and science” of...