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Writer's pictureFahad H

Marketing Day: SEO tools, ad tech disruption & an online video quiz


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Get answers to your marketing automation questions Apr 17, 2017 by Digital Marketing Depot Got questions about marketing automation? MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 44-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools.


  1. CMO audit series, Part 2: Untangling the web of mobile technology Apr 17, 2017 by Scott Rayden With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy.


  1. Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment Apr 17, 2017 by Janet Driscoll Miller Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates.


  1. The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free) Apr 17, 2017 by Tom Demers With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.


  1. 4 lessons from a decade of ad tech disruption Apr 17, 2017 by Chuck Moran Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech.


  1. Google settles Russian antitrust case over default Android apps Apr 17, 2017 by Greg Sterling Carriers and OEMs will no longer be required to pre-install Google apps on handsets, can strike deals with other developers.


  1. TapInfluence adds tool to automatically check influencers’ posts for FTC compliance Apr 17, 2017 by Barry Levine The Auditor — which TapInfluence says is the first of its kind — tells brands and influencers in the network whether acknowledgement of sponsorship passes Federal Trade Commission guidelines.


  1. Quiz: How much do you know about the history of online video — and what it means for the future? Apr 17, 2017 by Jim Dicso Contributor Jim Dicso takes us on a walk down memory lane, reminding us of how online video has developed and where we are today.



Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Domaining

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Other Items

Social Media

Video

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