Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Get answers to your marketing automation questions Apr 17, 2017 by Digital Marketing Depot Got questions about marketing automation? MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 44-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools.
CMO audit series, Part 2: Untangling the web of mobile technology Apr 17, 2017 by Scott Rayden With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy.
Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment Apr 17, 2017 by Janet Driscoll Miller Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates.
The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free) Apr 17, 2017 by Tom Demers With all of the tools available in the SEO space, it’s tough to know the best software to apply to various use cases. Contributor Tom Demers helps clear up confusion by detailing the strengths he’s discovered in a wide variety of offerings.
4 lessons from a decade of ad tech disruption Apr 17, 2017 by Chuck Moran Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech.
Google settles Russian antitrust case over default Android apps Apr 17, 2017 by Greg Sterling Carriers and OEMs will no longer be required to pre-install Google apps on handsets, can strike deals with other developers.
TapInfluence adds tool to automatically check influencers’ posts for FTC compliance Apr 17, 2017 by Barry Levine The Auditor — which TapInfluence says is the first of its kind — tells brands and influencers in the network whether acknowledgement of sponsorship passes Federal Trade Commission guidelines.
Quiz: How much do you know about the history of online video — and what it means for the future? Apr 17, 2017 by Jim Dicso Contributor Jim Dicso takes us on a walk down memory lane, reminding us of how online video has developed and where we are today.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Don’t Put Ads on Your Blog, The Blog Tyrant
Fighting “Follow Spam” on Tumblr, Tumblr Staff
How to Create Amazing Videos for Your Blog Using Your Smartphone, Problogger
How to Nail Great Blog Ideas for Your WordPress Website, WPExplorer
Business Issues
Google Makes Nevada Land Grab for Data Center, Wall Street Journal
Meet The Man Who Makes Facebook’s Machines Think, BuzzFeed News
Content Marketing
3 Content Marketing Tips: Big Content Success With Small Marketing Teams, MarketingProfs
3 Data-Driven Insights to Boost Your Guest Content Strategy, Convince and Convert
6 How-To Strategies for Content Promotion, Content Marketing Institute
If Social Media Flunks Your Brand, Try Native Advertising, Adweek
Quality Over Quantity: Repurpose Your Best Ideas and Distribute Them Far and Wide, Copyblogger
Conversion Optimization
Domaining
Making money with brandable domains, Domain Name Wire
E-Commerce
Email Marketing
General Internet Marketing
4 Reasons to Embrace Engagement Marketing, Social Media Explorer
MarTech
Mobile/Local Marketing
Other Items
Social Media
A Pinteresting Way to Discover Consumer Trends, 3Q Digital
Facebook Just Threw a Monkey Wrench at a Big-Time Spam Ring, Adweek
Fake News Tests Facebook Ahead of French Vote, Wall Street Journal
Introducing New Ways to Organize Your Saved Posts, Instagram Blog
Snapchat vs. Instagram: Which Stories Format Is Winning?, AdAge
Twitter added support for two-factor authentication apps and forgot to tell anyone, Android Police
Young Millennials Are All About Snapchat, eMarketer
Video
20 YouTube Video Ideas to Put on Your Small Business’s Channel, Small Biz Trends
5 Brands and Publishers Killing It with Instagram Video in 2017, Tubular Insights
5 Reasons You Shouldn’t Be Doing Live Video, The Sales Lion
Advertising On VOD Rises 21%, MediaPost
How to Split Test Facebook Video Ads, Social Media Examiner
How YouTube networks are pivoting to studio, media brand models, Digiday
Pre-Roll Is The Most Informative And Engaging Video Ad Format, According To Scientific Media Trial, YuMe
The Lowdown on France’s Digital Video Market, eMarketer
The miracle of Live, Official YouTube Blog
What Digital Video Advertisers Can Learn About Measurement From DRTV, AdExchanger
You can now live stream to YouTube from your phone if you have at least 1,000 subscribers, TechCrunch
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