Apr 10, 20174 min read

Marketing Day: New Facebook metrics, Twitter adds 3rd party measurement & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook changes some measurements for Pages’ organic videos Apr 10, 2017 by Tim Peterson Facebook adds more minutes-viewed metrics, adjusts period-based measurements and removes aggregate 10-second view count.
Three-year long study finds native ad spend jumped 600 percent between 2014 & 2016 Apr 10, 2017 by Amy Gesenhues Conducted by native ad platform Nativo, the study looked at native ad spends for 10 different verticals, including Food and Drink, Automotive and CPG.
Twitter adds 3rd-party measurement for viewability & audience verification Apr 10, 2017 by Ginny Marvin Partnerships provide independent verification for video ad viewability and audience metrics.
3 steps for retailers to perfect one-to-one customer segmentation Apr 10, 2017 by Digital Marketing Depot In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase histories, social networks, onsite behaviors, or any number of other characteristics allows retailers to target these groups with highly relevant communications, products and offers.
5 quick SEO wins for new clients Apr 10, 2017 by Christian Sculthorp Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice.
E-commerce companies can improve revenue by following these 5 tips Apr 10, 2017 by Trond Lyngbø Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops.
Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about Apr 10, 2017 by Shani Rosenfelder Don’t let “quantity over quality” be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.
Facebook now has more than 5 million monthly advertisers Apr 10, 2017 by Tim Peterson Over the past year or so, Facebook has attracted a million new advertisers roughly every six months.
Two new reports: Many consumers afraid of, and confused by, artificial intelligence Apr 10, 2017 by Barry Levine Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies for AI-using businesses.
Why it’s time to say goodbye to the ‘r’ in influencer Apr 10, 2017 by Paul Kontonis Contributor Paul Kontonis believes marketers need to move past the term “influencer marketing” and instead embrace change and implement the six phases of influence marketing.
Facebook adds new Estimated Daily Results report, upgrades Delivery Insights Apr 7, 2017 by Greg Finn New enhancements make it easier to estimate Facebook Ad results and find more data on how you are reaching specific audiences.