Apr 19, 20174 min read

Marketing Day: Top video creators in March, Google Analytics new home page & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creator Apr 19, 2017 by Amy Gesenhues After more than eight months leading the pack, UNILAD was knocked to the No. 4 position, behind The LAD Bible, Viral Thread and NTD Television.
Google Analytics is adding a new home page Apr 19, 2017 by Matt McGee The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.
5 ways your merchandising strategy is affecting SEO performance Apr 19, 2017 by Stephanie LeVonne How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team.
Maximize your business’s Twitter impact Apr 19, 2017 by Will Scott Are you using Twitter to its full potential? Contributor Will Scott shares six tips to help you build and manage a successful Twitter page for your business.
In-stream video ads have arrived on Twitter Apr 19, 2017 by Greg Finn Advertisers now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video content.
In final earnings report, Yahoo beats Wall Street with $1.3B in revenue Apr 19, 2017 by Greg Sterling More than 20 years of being a public company will come to an end this quarter.
Pega adds conversational bots as front-ends for its platform Apr 19, 2017 by Barry Levine Called Intelligent Virtual Assistants, they are pre-built conversational interfaces for Facebook Messenger, Amazon Alexa, Google Home and other environments.
Facebook now lets businesses match user IDs across Messenger and their own apps, sites Apr 19, 2017 by Tim Peterson Facebook previously gave businesses one ID when someone contacted them on Messenger and another when that person logged in to their apps or sites.
[Reminder] Webinar — National Brands & Local Search: Use Insights to Drive Actions Apr 18, 2017 by Digital Marketing Depot With nearly one third of all mobile searches now related to location, the competition for visibility at the local level has heated up. Once a brand has submitted its data to data aggregators, then what? How can brands leverage performance metrics and data to measure their local search performance and take action on it?
Facebook’s renamed analytics tool now tracks Pages, in-store purchases Apr 18, 2017 by Tim Peterson Facebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform interactions.
Study: Native ads beat display for driving visits to physical stores Apr 18, 2017 by Barry Levine Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store traffic.