Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Local search ranking factors: What’s working in 2017 [Podcast] Apr 14, 2017 by Matt McGee In this week’s episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
How Turner’s Super Deluxe gets most of its Facebook Live viewers to watch live Apr 14, 2017 by Tim Peterson Turner’s digital entertainment arm uses hours-long broadcasts, proprietary software and off-Facebook experiences to average nearly 680,000 live views.
What you need to know about compliance in the affiliate marketing industry Apr 14, 2017 by Adam Weiss Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company’s compliance guru to discuss how advertisers can stay on the right side of the law.
Survey surprise: Consumers very forgiving of non-mobile-friendly websites Apr 14, 2017 by Greg Sterling The biggest problem was missing or incorrect NAP data.
Sprinklr, the former social platform, emerges this week as a customer experience cloud Apr 14, 2017 by Barry Levine The company is launching an expanded version of its Experience Cloud, oriented around social but encompassing multiple channels.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
11 Actionable Blogging Tips to Make Content Findable, Heidi Cohen
5 Ways to Serve Up a Tastier Food Blog to Your Audience, The Blog Herald
Business Issues
Content Marketing
3 Best Practices to Nurture a Content Writer Into an Industry Expert, Content Marketing Institute
Exploring the Etiquette of Your UGC Engagement, Multichannel Merchant
Conversion Optimization
5 Ways to Make Your Landing Page Copy More Clickable, Epicosity
A/B Testing Is Alive and Well, Beyond the Paid
Domaining
Future tech was registered way before most heard the terms, The Domains
How selling cheap domains ruins your TLD for all users, Domain Name Wire
E-Commerce
3 big insights for fashion brands looking to compete with Amazon, Digiday
An Inside Look at a Multimillion-Dollar Empire’s Ecommerce Tools, Shopify Plus
Walmart Offers Discount for Store Pickup, Multichannel Merchant
Email Marketing
10 examples of highly effective welcome emails, VerticalResponse
5 Creative Email Marketing Ideas to Try in 2017, Constant Contact
General Internet Marketing
MarTech
Don’t Let a Marketing Tool Crash Your Social Care Strategy, Conversocial
How AI will spur marketing innovation, VentureBeat
The Market For Ad-Tech Startups Is As Inhospitable As Ever, AdExchanger
You have to participate in this MarTech cartoon caption contest., Chief Marketing Technologist
Mobile/Local Marketing
Other Items
Social Media
Facebook sits on Snapchat, VentureBeat
How Fowler’s Chocolates Uses Facebook Ads to Boost Holiday Sales, MailChimp Blog
How Much Time People Spend on Social Media Platforms, MarketingProfs
How Social Media Can Bring The Right Customers For Your Business Using Word Of Mouth, Duct Tape Marketing
Instagram Business Profiles: Why Marketers Should Upgrade, Social Media Examiner
Just How Many Fake Accounts Are There on Facebook Anyway?, AdAge
Should Snapchat Be Worried About Instagram Stories’ Success?, eMarketer
Video
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