YouTube says the most popular Super Bowl ads this year — on its AdBlitz Super Bowl hub — belonged to Amazon Alexa, Bud Light and Groupon....

All these traits are wonderful, but they are generic in the sense most employees would classify themselves as having these skills. In my...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

MarTech® Conference is coming to San Jose, California April 23-25. If you’re planning to attend, do yourself a favor: Register by...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Join our digital experts as we explore how to create memorable experiences along the way with consistent, personalized communications...

It’s “Sales Kickoff” season. The time of year company “keggers” are thrown for every sales org to celebrate (or drown their sorrows...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Last year, P&G air freshener brand Febreze made its debut appearance as a Super Bowl advertiser. The brand used its spot to promote its...

MarTech® is the conference for executives and senior practitioners at the intersection of marketing, technology and management. Join us...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

On top of the $5 million ad buy, there are still creative costs involved with making the ad (or ads) and the supporting campaigns to...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation....

Motivations to bring creative work in-house include perceived cost savings versus working with creative agencies, as well as the desire...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...