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Marketing Day: Link-building prospects, location data accuracy & Super Bowl LII ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. What to get right before launching a global business Jan 31, 2018 by Thomas Stern Columnist Thomas Stern shares how taking care of business at home helps ensure global success.

  2. Channel your inner explorer to find link-building prospects Jan 31, 2018 by Julie Joyce Columnist Julie Joyce shares tips and tricks for finding link-building prospects

  3. How location data accuracy leads to stronger personalization Jan 31, 2018 by Amy King Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.

  4. 6 hot trends travel brands should watch in 2018 Jan 31, 2018 by Christi Olson Contributor Christi Olson shares six trends travel brands can keep an eye on to help build their advertising outreach strategies in 2018.

  5. Innovid partners with mobile ad platforms to upgrade VAST Jan 31, 2018 by Barry Levine The initiative, says the video marketing platform, is the first such multiparty effort.

  6. Conversica expands channels, markets with Intelligens acquisition Jan 31, 2018 by Barry Levine The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office.

  7. Anthony Noto left Twitter’s ad business in a better place despite revenue declines, say ad buyers Jan 31, 2018 by Tim Peterson Twitter’s recently departed COO tightened the company’s sales strategy and relationships with advertisers.

  8. Big companies are treating Amazon like a branding channel Jan 31, 2018 by Andrew Waber Big brands are taking a page from smaller upstarts and looking to better understand their customers. Columnist Andrew Waber says the upshot is a shift in ad dollars to Amazon Marketing Services and similar ad products.

  9. The big list of Super Bowl LII ads: Amazon, M&Ms, Budweiser & more offer sneak peeks of game day spots Jan 31, 2018 by Amy Gesenhues We’re four days out from the Super Bowl. Here’s how online activity and engagement are shaping up for the brands in the game this year.

  10. Instagram adds option to schedule posts via new Graph API as old Platform API nears shutdown Jan 30, 2018 by Tim Peterson Businesses will also be able to see the public posts that mention and tag their brands as well as other business profiles through the API.

  11. Are you getting credit for all of your organic visits from GMB? Jan 30, 2018 by Greg Gifford Getting credit for all of your Google My Business clicks can be a challenge. Contributor Greg Gifford shares a solution to this GMB attribution problem.

  12. Facebook will ban all ads promoting cryptocurrency Jan 30, 2018 by Tim Peterson Facebook is looking to lock down the ways that its ad platform can be misused.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. 3 tips to make every martech implementation a success Jan 31, 2018 by Mary Wallace Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful.

Online Marketing News From Around The Web:

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