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Writer's pictureFahad H
Jan 29, 20183 min read

Marketing Day: New Adform study, Helpshift’s GDPR compliance tool & Facebook’s News

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. New Adform study: Ads.txt is reaching ‘universal pickup’ Jan 29, 2018 by Barry Levine In the US, 82 percent of top US publishers on the Adform ad tech platform employ ads.txt. Globally, it’s 70 percent.

  2. Helpshift adds a GDPR compliance tool Jan 29, 2018 by Barry Levine The customer support platform’s addition of an Issue Redaction Tool illustrates the balancing of brand-vendor responsibilities that GDPR will bring.

  3. Why top social media experts say Facebook’s News Feed change is no big deal Jan 29, 2018 by Mark Traphagen Worried about Facebook’s overhaul of its News Feed? Don’t hit the panic button just yet. Contributor Mark Traphagen explains why so many social media experts are remaining calm.

  4. Book now for SMX West — Early Bird rates expire this week! Jan 29, 2018 by Marketing Land Time’s running out for you to attend SMX® West. Register by Saturday and you’ll save a cool $300 on your All Access pass. Miss this chance and you’ll pay more next week for the exact same ticket. What are you waiting for? Register now!

  5. Introducing the ‘content conversation’: The new twist in content marketing using live video Jan 29, 2018 by Brent Hieggelke As you develop your 2018 content marketing plans, don’t leave out live video. Columnist Brent Hieggelke explains how live video is changing the way brands interact with their audiences.

  6. Publishers turn to ads, search following Facebook’s News Feed change Jan 29, 2018 by Tim Peterson Media companies are turning to paid distribution and other platforms to insure them against Facebook’s latest algorithm update.

  7. Facebook steps up privacy education, shares ‘privacy principles’ for first time Jan 29, 2018 by Greg Sterling The company will be promoting privacy tools in the News Feed.

  8. Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too Jan 29, 2018 by Ginny Marvin Google announced more options for users to control the kinds of ads they see.

  9. Insights from our 2017 holiday retail survey Jan 29, 2018 by Ginny Marvin Retail marketers weighed in on what they did differently this holiday season.

  10. Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns Jan 29, 2018 by Tim Peterson Twitter will recognize the brands that received the most attention on its social network during the NFL’s championship game.

  11. Twitter starts selling sponsorships of individual publishers’ Moments Jan 26, 2018 by Tim Peterson Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. How location data accuracy leads to stronger personalization Jan 29, 2018 by Amy King Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns.

Online Marketing News From Around The Web:

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