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Writer's pictureFahad H
Feb 2, 20183 min read

Marketing Day: GDPR misconceptions, Twitter news & Snapchat’s Snap Store

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Best practices for onboarding new clients Feb 2, 2018 by Digital Marketing Depot Your customers have more choices for products and services than ever before. And with the proliferation of digital communications, it’s easier for your competition to reach your prospective customers — and harder for you to stand out. To be successful, winning a new customer isn’t enough.

  2. Here are 9 misconceptions about GDPR Feb 2, 2018 by Barry Levine Small businesses are exempt. US-only companies are not at risk. ‘Legitimate interest’ allows marketing without consent. And other myths.

  3. YouTube sees 80% lift in people watching sports highlight videos during the last year Feb 2, 2018 by Amy Gesenhues According to YouTube, sports fans are watching more sports-related videos than ever.

  4. EverString focuses on data accuracy with its new Data Platform Feb 2, 2018 by Barry Levine The predictive analytics firm is claiming accuracy rates for its business data of more than twice the standard rate using its new techniques.

  5. Sharing on social in the wake of Facebook’s recent algorithm update: what you need to know Feb 2, 2018 by Rachel Lindteigen If you’re worried about Facebook’s changes to its News Feed, don’t panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update.

  6. The changing role of “sales” kickoffs & why marketing should drive Feb 2, 2018 by Scott Vaughan Contributor Scott Vaughan shares tips on how to make your annual revenue kick-off event as successful as possible.

  7. Twitter gives developers full access to its entire archive of tweets Feb 2, 2018 by Robin Kurzer Businesses can now identify and analyze Twitter trends in customer sentiment over time.

  8. Snapchat opens in-app shopping section with Snap Store Feb 1, 2018 by Tim Peterson Snap could reap additional revenue by opening up its in-app store to outside brands and selling sponsored listings within it.

  9. 3 tips to make every martech implementation a success Feb 1, 2018 by Mary Wallace Implementing new marketing tools and technologies is no easy task. Columnist Mary Wallace shares three tips to ensure your next martech implementation is successful.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers Feb 2, 2018 by Barry Levine The UK-based marketing firm says the new engine has greater accuracy and flexibility than standard prediction tools.

  2. How are SMEs preparing for GDPR? Feb 2, 2018 by Robin Kurzer Lack of awareness is rampant, but SMEs in the know are taking the regulation seriously.

  3. Amazon posted $60.5 billion in Q4 revenues & ad business grew 60% Feb 2, 2018 by Greg Sterling Amazon’s “other” revenues, which include advertising, grew to $1.7 billion.

  4. With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory Feb 2, 2018 by Ginny Marvin The ad exchange will implement the new policy in full by the end of this quarter.

  5. After News Feed change, publishers see potential in Facebook Groups but are wary of going all-in Feb 2, 2018 by Tim Peterson Publishers are experimenting with Facebook Groups — which foster the meaningful interactions Facebook is prioritizing — but want to make sure the investments pay off.

  6. We’ve got omnichannel all wrong Feb 2, 2018 by Lewis Gersh Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with it.

Online Marketing News From Around The Web:

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