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Marketing Day: Ad fraud, Cisco study on data privacy & Facebook to prioritize local news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Recognizing the subtle signs that point to possible ad fraud Jan 30, 2018 by Soo Jin Oh How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.

  2. Customer loyalty: A key ingredient for successful local search results Jan 30, 2018 by Wesley Young Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.

  3. Survey: Amazon, Google top SMB ‘Trust Index’ Jan 30, 2018 by Greg Sterling However, SMB marketing companies and ad products such as Facebook Ads and AdWords are poorly rated.

  4. The 5 Big Disruptions to Marketing in 2018 Jan 30, 2018 by Digital Marketing Depot Join us for the 2018 update to Scott Brinker’s highly popular webinar on the disruptions affecting today’s marketers. Building on the 2017 edition, Scott will examine how the martech landscape has evolved over the past 12 months and outline what lies ahead for marketers in the next three to five years.

  5. Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting Jan 30, 2018 by Barry Levine The new effort will forbid third-party data services and will target ads primarily through content viewed or broad-based user segments.

  6. Cisco study: Data privacy issues can delay sales Jan 30, 2018 by Barry Levine Up to 65% of global businesses have sales cycle delays because of privacy issues, which is exacerbated by the company’s lack of ‘privacy maturity.’

  7. Educators, doctors and kid advocates call on Facebook to end ‘Messenger Kids’ Jan 30, 2018 by Greg Sterling Citing medical and social science research, the open letter to Facebook CEO Mark Zuckerberg is signed by 100 groups and individuals.

  8. Bringing creative in-house: 8 steps for avoiding disaster Jan 30, 2018 by John Nardone Thinking about taking your creative in-house? Columnist John Nardone shares eight steps you should take to ensure the move is relatively painless.

  9. 5 New Year’s resolutions for your PPC campaigns Jan 29, 2018 by Mona Elesseily Contributor Mona Elesseily shares her insights on fine-tuning your PPC campaigns for 2018 and beyond.

  10. Facebook will prioritize local news while still de-prioritizing news overall Jan 29, 2018 by Tim Peterson Facebook will identify local publishers as “those whose links are clicked on by readers in a tight geographic area,” according to a company blog post.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Conversica expands channels, markets with Intelligens acquisition Jan 30, 2018 by Barry Levine The AI conversational firm is now adding support for Messenger, Facebook and other channels, as well as its first international office.

  2. Facebook steps up privacy education, shares ‘privacy principles’ for first time Jan 30, 2018 by Greg Sterling The company will be promoting privacy tools in the News Feed.

Online Marketing News From Around The Web:

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