
5 CMOs Reveal How They Are Using Facebook To Elevate Their Brands
It’s likely that the very people you are targeting, whether you’re after a B2C or B2B audience, are scrolling through their Facebook news...

Marketing Day: How Fashion Brand Drives Revenue On Reddit, Facebook Messaging Features & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Marketing Day: New Hootsuite Features, IAB’s L.E.A.N. Ads Program & Buffer’s New Im
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Safe Harbor Overthrow Creates New Data Purgatory For US, EU Companies
The SIINDA conference in Prague concluded today with a panel of European publishers and lawyers discussing a range of legal and...

Toyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’s
We may not have hoverboards or time machines (yet), but we’re fast approaching the iconic future date that Marty McFly and Doc Brown...

Marketing Day: Bing Ads Global Update, Top 10 Video Creators & Twitter Conversion Lift Reports
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

At Critical Juncture, Bacardi Tries To Capture Millennial Attention With #BacardiHouseParty
Trying to capture the intimacy of a house party while also conveying the impression of freedom that knows no bounds, Bacardi rum this...

What Works With Consumers? Survey On Inbound And Outbound Marketing Tactics Yields Insights
The era of noisy, low-value marketing is over. With so many people actively resisting interruptive marketing messages, marketers need to...

Marketing Day: The Ad Blocker Landscape, A B2C Content Marketing Report & Pinterest Place Pins
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Twitter Names Google’s Omid Kordestani Executive Chairman
Twitter has named Omid Kordestani, Google’s former chief business officer, executive chairman of its board of directors. Kordestani,...

Facebook Pushes Back Against European Privacy Onslaught
Facing increasingly emboldened data protection regulators in Europe and a recent judicial setback concerning cross-border data transfers,...

Marketing Day: Email Marketing Report, Facebook Building Video Hub & Twitter Layoffs
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Twitter CEO Jack Dorsey Confirms Company Will Lay Off 336 Employees
Eight days after being named Twitter’s permanent CEO, Jack Dorsey confirmed a report from Re/code last week that the company would be...

Marketing Day: Facebook’s Latest E-Commerce Push, Top 10 YouTube Ads & A Mobile Apps Stud
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Southwest Airlines Boasts Of Simple Fee Structure In Fun #Transfarency Campaign
In its newly launched campaign, dubbed Transfarency and using the hashtag #FeesDontFly, budget flyer Southwest Airlines compares itself...

Marketing Day: Twitter Video Ads, Apple Drops Ad Blocks & Pew Study
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

Stealing Your Competitor’s Customer: A Step-By-Step Guide
Turning your competitor’s customer into your own is a game of love, war and strategy. To do it effectively, you need to capture their...

Marketing Day: Pinterest Local Search, Facebook Emojis & Amazon vs Search
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web. From...

The Importance Of Diversity In An Agency Team
Are you still choosing your agency of record or performing an annual agency review the way you’ve always done it? Given the change in...
























