Oct 16, 20154 min read

Marketing Day: New Hootsuite Features, IAB’s L.E.A.N. Ads Program & Buffer’s New Im

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Social Platform Hootsuite Adds Features To Help Employees “Amplify” Company News Oct 16, 2015 by Barry Levine A new mobile app and dashboard controls make it easier for workers to share their company’s news on their social networks.
The IAB Introduces L.E.A.N. Ads Program In Response To Ad Blocking Oct 16, 2015 by Ginny Marvin The group has introduced the L.E.A.N. Ads program to address the reasons consumers turn to ad blocking.
Ad Blockers & Analytics: What Webmasters Should Know And Do Oct 16, 2015 by Max Prin Contributor Max Prin analyzes how an ad blocker works and offers a workaround to ensure you can deliver most Web page content and retrieve analytics data.
Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing Oct 16, 2015 by John Lincoln If you have customers, chances are they’re going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to help you monitor what they’re saying and offers some advice on how you should respond.
Safe Harbor Overthrow Creates New Data Purgatory For US, EU Companies Oct 16, 2015 by Greg Sterling The SIINDA conference in Prague concluded today with a panel of European publishers and lawyers discussing a range of legal and regulatory issues now facing companies operating in Europe: taxation, competition, but mostly the defeat of the current Safe Harbor data transfer agreement.
Talk Human To Me: Why It’s Time For Brands To Get Real Oct 16, 2015 by Jordan Kretchmer Columnist Jordan Kretchmer discusses how marketers can build a relationship with consumers that will inspire loyalty and set them apart from the competition.
Evaluating Website Performance: I’m All About That Slope, ‘Bout That Slope Oct 16, 2015 by Brian Massey When you’re looking at a graph in Google Analytics, is it really obvious what you’re seeing? Not always. Columnist Brian Massey explains how you can understand the changes in your metrics and know what’s working for your online business.
Toyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’s Anniversary Oct 15, 2015 by Pamela Parker With agencies Droga5 and Saatchi & Saatchi Los Angeles, Toyota taps into excitement about the occasion to promote its “futuristic” car.
Mobile Marketer FollowAnalytics Follows The Trend Toward Messaging “Moments” Oct 15, 2015 by Barry Levine San Francisco-based firm adds Contextual Campaigns that are triggered by location, CRMs and user behavioral patterns.
Buffer’s Pablo Now Creates Images Optimized For All The Social Networks Oct 15, 2015 by Martin Beck Free tool gives people simple way to create square images for Instagram, horizontal for Facebook and Twitter, vertical for Pinterest.