Oct 12, 20156 min read

Marketing Day: Facebook’s Latest E-Commerce Push, Top 10 YouTube Ads & A Mobile Apps Stud

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Look Out, Amazon: Facebook Testing Dedicated Shopping Area & “Canvas” Ads For Retailers Oct 12, 2015 by Martin Beck The social network continues e-commerce push by creating a separate feed for shoppers and extending its immersive mobile ad unit to merchants’ catalogues.
Think Local, Act Mobile – Thursday, October 15 Webcast Oct 12, 2015 by Marketing Land Learn how to combine location, search, and behavior targeting to deliver more relevant mobile ads and offers to consumers on-the-go.
Top 10 YouTube Ads In September: FIFA, Google Take Top 2 Spots, While H&M Debuts At No. 3 Oct 12, 2015 by Amy Gesenhues Last month’s top ten YouTube video ads earned a combined 55,653,399 views, and more than 62 million minutes of watch time.
Study: Mobile Apps For Engagement, Mobile Web For Research & Comparisons Oct 12, 2015 by Greg Sterling The mobile web and apps are complementary. However they’ve been treated as though they’re mutually exclusive in the press and in most industry discussions. Now comes a Millward Brown study, “The New Mobile Mantra,” that offers some deeper insight into when people use apps and when they use the mobile web.
How To Get Your Content Amplified By Influencers Oct 12, 2015 by Wojtek Mazur Do your content marketing efforts need a boost? Contributor Wojtek Mazur discusses how to identify and court influencers to help amplify your message.
Salesforce: The Internet Of Things Will Merge Product Experience With Customer Experience Oct 12, 2015 by Barry Levine Scott McCorkle also says his company’s new IOT Cloud will help drive the blending of B2B with B2C.
MarTech Europe Is Next Week – Join Us At The Intersection Of Marketing & Technology Oct 12, 2015 by Marketing Land Marketers need to overcome many challenges when adopting marketing technologies. Getting C-suite buy in, crafting an effective strategy, developing capable people, re-engineering the organization, securing adequate funding… and the list goes on. MarTech: The Marketing Technology Conference is here to help you overcome those challenges.
5 Ways Just About Anyone Should Be Leveraging Predictive Analytics Oct 12, 2015 by David Booth Sure, you’re collecting a lot of data, but are you using it to predict future outcomes? Columnist David Booth discusses the ways you can apply predictive analytics to increase performance throughout your organization.
Right To Be Forgotten 2.0: Better Privacy Rules Or Operational Nightmare? Oct 9, 2015 by Greg Sterling Europe is effectively becoming the internet’s privacy cop, with implications for any company doing business in Europe and many outside Europe. We’ve seen the beginnings of this in the attempted global enforcement of the Right to Be Forgotten (RTBF) through Google.com.
No, What Facebook Hears On Your Phone Isn’t Triggering Ads Oct 9, 2015 by Martin Beck Facebook says conversations aren’t recorded or stored by audio discovery feature that suggests music and TV clips using ambient sound; Issue is getting renewed attention after Redditor was creeped out by ad he believes was trigged by a discussion about a cockroach killing.
Southwest Airlines Boasts Of Simple Fee Structure In Fun #Transfarency Campaign Oct 9, 2015 by Pamela Parker The low-fare carrier hits its fee-charging competitors hard in its latest effort, which equates its own policies with transparency and honesty.
Online Sales Expected To Increase 6 To 8 Percent This Holiday Season, NRF Says Oct 9, 2015 by Ginny Marvin The National Retail Federation estimates solid retail sales growth this holiday. E-commerce is expected to outpace overall retail sales growth in November and December.