Oct 15, 20155 min read

Marketing Day: Bing Ads Global Update, Top 10 Video Creators & Twitter Conversion Lift Reports

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Bing Ads Launches Retargeting Capabilities Globally Oct 15, 2015 by Ginny Marvin Target past site visitors with tailored ads or product targets on Bing and Yahoo search results.
Transforming Mobile Searches Into Sales — October 27 Webcast Oct 15, 2015 by Marketing Land Mobile searches and beacon technology: Hype or the real deal?
Top 10 Video Creators In September: Newcomer The Tonight Show Ranks No. 3 Oct 15, 2015 by Amy Gesenhues According to video analytics firm Tubular, the top 100 video creators in September generated 28 billion views, a 7.7% increase over August.
NinthDecimal & TiVo Announce Partnership To Bring Offline Store-Visit Metrics To TV Oct 15, 2015 by Greg Sterling Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional media, such as out-of-home, direct mail and television.
Facebook Launches Small Business Solutions Partner Program With AdRoll, Constant Contact Oct 15, 2015 by Ginny Marvin The new badge program aims to make it easy for SMBs to extend their marketing efforts to Facebook.
New Conversion Lift Reports Will Help Twitter Advertisers Capture The Impact Of Ad Exposure On User Response Oct 15, 2015 by Greg Finn Twitter is rolling out a new report for managed advertisers that uses controlled tests to find the effectiveness of exposure on conversions.
At Critical Juncture, Bacardi Tries To Capture Millennial Attention With #BacardiHouseParty Oct 15, 2015 by Pamela Parker After reorganizing its marketing operation and selecting new agencies, Bacardi aims to recapture lost market share and make rum cool again.
The Power Of The Call to Action & How Its Strength Boosts Conversions Oct 15, 2015 by Jeremy Smith The call to action is a key ingredient to any effective marketing program. Columnist Jeremy Smith explains how CTAs work and what every one of them must have to be successful.
What Works With Consumers? Survey On Inbound And Outbound Marketing Tactics Yields Insights Oct 15, 2015 by Kerry Jones Columnist Kerry Jones shares findings of a consumer survey that reflect positively on customer reviews, search, direct mail offers and content marketing.
Bridging The Gap Between Search Traffic & Social Conversion Oct 15, 2015 by Sponsored Content: aimClear A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its head. How, you ask? WHY, you wonder? Read on to learn more.
Technology In The Service Of Marketing — Join Us For MarTech Next Tuesday! Oct 15, 2015 by Marketing Land Marketing technology has permanently changed the way we market. Your message and media are only parts of the puzzle. Creating pleasing customer experiences depends on the mechanisms that create those experiences.
Instagram Says It’s For Business, Not Just Selfies, With New Account Oct 14, 2015 by Martin Beck Fresh off its global ad rollout, Facebook’s visual social network launches @instagramforbusiness to highlight brands, creative agencies and small businesses having success with Instagram marketing.
Martech Spending: 51% Of Marketers Say Their Companies Don’t Invest Enough Oct 14, 2015 by Matt McGee Budget concerns, difficulty of implementation are main things holding back U.S. marketers from employing the latest marketing technologies.