Oct 14, 20155 min read

Marketing Day: The Ad Blocker Landscape, A B2C Content Marketing Report & Pinterest Place Pins

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Predictive Marketer EverString Now Does Predictive Advertising Oct 14, 2015 by Barry Levine Firm also announces mega-round of $65 million, plus new survey showing marketers want more predictive prospecting.
Twitter Names Google’s Omid Kordestani Executive Chairman Oct 14, 2015 by Martin Beck A day after laying off nearly 8% of its staff, Twitter picks longtime Google executive to lead its board of directors.
The Ad Blocker Landscape: What You Need To Know Today Oct 14, 2015 by Barry Levine About 16 percent of US users block ads, although the iOS blockers appear to be dropping in popularity.
SocialPro Rates Increase Saturday — Save $200 Oct 14, 2015 by Marketing Land Connect with the experts at Marketing Land’s SocialPro. You’ll learn actionable tactics that deliver measurable results. Secure your spot before early bird rates expire this Saturday! Speakers from savvy brands and agencies will share paid, earned and owned social media strategies that attract fans and followers, increase sales and deliver ROI.
The Messy, Mappable World Of Influence Oct 14, 2015 by Azeem Azhar As interest in influencer marketing grows, columnist Azeem Azhar explores what makes someone influential and how you can measure those characteristics.
B2C Content Marketing Report: 94% Of Marketers Use Facebook, But Only 66% Rate It Effective Oct 14, 2015 by Amy Gesenhues Content Marketing Institute’s latest report lists Facebook, Twitter and YouTube as the most popular social platforms for distributing content.
Increased CTRs Just The Beginning For Facebook Dynamic Product Ads Oct 14, 2015 by Andrew Waber Columnist Andrew Waber highlights real-world uses of Facebook’s Dynamic Product Ads to share insight into how you can take advantage of this new product.
Introducing MarTech Today: Your Home & Daily Read For Marketing Technology Oct 14, 2015 by Danny Sullivan With expanded coverage and a daily newsletter, Marketing Land’s new MarTech Today section keeps you updated on marketing technology news.
Facebook Pushes Back Against European Privacy Onslaught Oct 14, 2015 by Greg Sterling Facing increasingly emboldened data protection regulators in Europe and a recent judicial setback concerning cross-border data transfers, Facebook appears to be taking a more aggressive stance on privacy and digital identity.
App Store Ratings: A Single Star Jump Can Mean 340% More Downloads Oct 14, 2015 by Greg Sterling Given the data about app engagement, much is at stake in the success or failure of a marketer’s mobile app. App users spend more time and money and are generally more loyal customers than non-app users (though there’s a bit of a chicken-and-egg issue here).
Pinterest Place Pins Now Allow Customers To Contact & Find Local Retailers Oct 13, 2015 by Martin Beck iPhone and iPad users can call or get directions with one tap within Place Pins, of which Pinterest says there are now 7 billion.