Fahad HNov 3, 20155 min readMarketing Day: More Buyable Pins From Pinterest, YouTube Updates Ad Viewability & Twitter HeartHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HNov 3, 20156 min readIt’s Not B2B Or B2C, It’s B2 Human: Insights From GE HealthcareStephanie Meyer is the global head of Marketing Operations at GE Healthcare, a Marketo (my employer) client and an $18.3-billion global...
Fahad HNov 2, 20155 min readMarketing Day: Instagram’s New Video Streams, A Social Login Report & A Snapchat LensFrom Marketing Land: Instagram Has No Plans To Monetize New Video Streams For Major Events Nov 2, 2015 by Martin Beck The social network...
Fahad HNov 2, 20152 min readIAB Certification Programs Gain Internationally Recognized AccreditationThe Interactive Advertising Bureau (IAB) certification programs for Digital Media Sales and Digital Ad Ops have received accreditation by...
Fahad HNov 2, 20151 min readConstant Contact To Be Acquired For $1.1 Billion By Endurance International GroupAccording to a news release posted by email marketing provider Constant Contact, the email marketing platform will be acquired by...
Fahad HOct 30, 20154 min readMarketing Day: Instagram Ad Updates, A Digital Marketing Quiz & LinkedIn Earnings ReportHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HOct 30, 20154 min readWhat CMOs Need To Know About Demand Side Platforms (DSPs)The programmatic display space is full of technological acronyms these days. In this column, I’ll explain the role of one of them — the...
Fahad HOct 29, 20151 min readLinkedIn Beats Q3 Estimates With 78 Cents Per Share Earnings, $780M RevenueGeorge Dolgikh / Shutterstock.com LinkedIn reported a very strong third quarter in its latest earnings announcement on Thursday. The...
Fahad HOct 29, 20155 min readMarketing Day: Facebook’s Slideshow Ads, REI’s #OptOutside Campaign & Mobile HolidHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HOct 29, 20152 min readSEMPO Releases State Of The Industry Report 2015SEMPO, the Search Engine Marketing Professional Organization, has released the 10th state of the industry report, a survey of more than...
Fahad HOct 29, 20152 min readREI Urges Folks To #OptOutside In Its Social Anti-Campaign For Black FridayIn an environment in which Christmas advertising starts appearing in October and Black Friday at some retail stores is marked by...
Fahad HOct 29, 20154 min readThe Power Of Customer Trust In Brand MarketingNever before in history has the average consumer held so much power. With social and mobile technology at our fingertips, everyday people...
Fahad HOct 29, 20153 min readTips for Building A Priority Account List For B2B Account-Based MarketingAccount-Based Marketing (ABM). Various research studies show that ABM is on fire. More B2B marketers are aware of ABM; more B2B marketers...
Fahad HOct 29, 20159 min readHow Scarcity Changes Our Brains And Boosts Your Conversion RatesThe human brain is a marvelous thing. It’s astounding in its power and baffling in its limitations. I’ve long believed that the power of...
Fahad HOct 28, 20155 min readMarketing Day: An IAB Report On Big Data, Twitter Revenue Up & Apple Beats ExpectationsHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Fahad HOct 28, 20152 min readReport: The Promise Of Big Data Is Recognized But Rarely RealizedA new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations....
Fahad HOct 28, 20151 min readYandex 3Q 2015 Earnings Report: Revenue Up 18% YoY For The Quarter At $233.1 MillionYandex said its share of the Russian search market averaged 57.1 percent for the quarter ending September 30, 2015, with search queries...
Fahad HOct 27, 20152 min readRevenue Is Up, But Twitter Is Still Struggling In Slow Growth ModeTwitter’s slow growth woes continue. The social media network reported an anemic increase in monthly users in its third quarter earnings...
Fahad HOct 27, 20152 min readApple Beats Expectations With $51.5 billion Quarter, 48 Million iPhones SoldApple has announced its fiscal Q4 earnings. Financial analysts had been expecting $51.04 billion in revenue and earnings per share (EPS)...
