Oct 28, 20155 min read

Marketing Day: An IAB Report On Big Data, Twitter Revenue Up & Apple Beats Expectations

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: The Promise Of Big Data Is Recognized But Rarely Realized Oct 28, 2015 by Greg Sterling A new report from the Winterberry Group and IAB, “Data As Competitive Advantage,” explores the role of “big data” within organizations. While interviews and survey respondents polled for the report find data to generally be a “competitive advantage” the results of the research overall present a more mixed picture.
Yandex 3Q 2015 Earnings Report: Revenue Up 18% YoY For The Quarter At $233.1 Million Oct 28, 2015 by Amy Gesenhues The Russian search engine averages 57% of the Russian search market.
Top 5 Tips For Interpreting And Acting On Attribution Reports Oct 28, 2015 by Eric Dezendorf With the glut of data available today, measuring the return from your marketing program can be a difficult task. Columnist Eric Dezendorf has some key tactics for tackling attribution reports.
Behaviorally-Triggered Email Marketing: It’s Easier Than You Think Oct 28, 2015 by Steve Dille Delivering personalized messages to consumers is a holy grail for marketers. Columnist Steve Dille shows how you can do it without waiting for Big Data implementation.
Startup HyPR Scores $5 Million, Unveils Influencer Search Engine And Readies “Programmatic” Marketplace That Vets Everyone Oct 28, 2015 by Barry Levine Company intends for its technology to examine every public social account worldwide to locate ones with most followers.
FTC Talks Staying Safe With Social Media Endorsements At Marketing Land’s SocialPro Event Oct 28, 2015 by Danny Sullivan Don’t miss this opening keynote, the start of two days focused on social media marketing success.
Retailers: Give Yourself The Gift Of Mobile Optimization This Holiday Season Oct 28, 2015 by Josh Manion It’s not too late to optimize your mobile strategy for the 2015 holidays. Columnist Josh Manion outlines the questions you should be asking to help you improve mobile engagement.
Customer Engagement Provider Moxie Software Unveils Its Concierge-Like Service for Online Storefronts Oct 28, 2015 by Barry Levine The company’s services for chat, knowledge base and email are integrated into a layer of helpfulness for shoppers.
How To Get Personal With Your Prospective And Current Customers Oct 28, 2015 by Sponsored Content: HP Marketing Optimization The most important component to powerful marketing has always been understanding the wants and needs of your audience – then delivering on them. We’re in an era that’s providing businesses with unprecedented access to information about their customers’ behavior, and it’s also becoming increasingly easy to automate interaction.
Twitter Hopes To Sell Moments & Woo More Users With World Series Ads Oct 27, 2015 by Martin Beck Twitter starts major marketing push with a series of ads aimed at getting more people to use Twitter regularly.
Revenue Is Up, But Twitter Is Still Struggling In Slow Growth Mode Oct 27, 2015 by Martin Beck Twitter reports 320 million monthly active users — up 4 million. None of the growth is in the US. Revenue increased 58% YoY to $569 million.
Apple Beats Expectations With $51.5 billion Quarter, 48 Million iPhones Sold Oct 27, 2015 by Greg Sterling Apple has announced its fiscal Q4 earnings. Financial analysts had been expecting $51.04 billion in revenue and earnings per share (EPS) of $1.88. Apple beat both sets of expectations with $51.5 billion in revenue and $1.96 EPS.