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Marketing Day: Instagram Ad Updates, A Digital Marketing Quiz & LinkedIn Earnings Report

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads Oct 30, 2015 by Martin Beck Starting in the next few weeks, the multi-image ads will be available in Facebook’s self-service ad dashboards.

  2. 21 News Feed Updates That Have Changed How Pages Use Facebook Oct 30, 2015 by Martin Beck Maximizing your chances of reaching Facebook’s massive audience requires paying attention to algorithm adjustments. Here’s a roundup of the major tweaks Facebook has announced in the last 2+ years.

  3. Quiz: How Much Do You Know About The Latest In Digital Marketing? Oct 30, 2015 by Pamela Parker Do you know about Google’s new core technology? How about Twitter’s latest ad unit? Test your knowledge about what’s happened in the interactive marketing world in the past week and catch up on any developments you may have missed!

  4. Why iOS 9’s Ad Blocking Isn’t Dire For Advertisers Oct 30, 2015 by Adam Grow With Apple’s iOS 9 release, all eyes are on mobile ad blocking. Columnist Adam Grow believes the future of mobile advertising is still bright and explains why it’s an opportunity for marketers to engage with people in new ways.

  5. What CMOs Need To Know About Demand Side Platforms (DSPs) Oct 30, 2015 by Alistair Dent A Demand Side Platform is quite complex, blurring the lines with ad servers, data management platforms and other ad technologies. Columnist Alistair Dent focuses on explaining its traditional role, as a buying platform for programmatic display.

  6. Google To Combine Android And Chrome Operating Systems Into One Oct 29, 2015 by Greg Sterling This afternoon, the Wall Street Journal reported that Google will be “folding” Chrome into Android. What this means as a technical matter may be complicated; what it means practically is simple: Android has won.

  7. LinkedIn Beats Q3 Estimates With 78 Cents Per Share Earnings, $780M Revenue Oct 29, 2015 by Matt McGee Company also says it reached the 400-million-member milestone last week.

  8. TAG Launches Anti-Fraud Program To Register Advertisers And Publishers Oct 29, 2015 by Barry Levine Initiative also includes a Payment ID system to connect ad inventory with everyone who gets paid.

  9. Last Chance to Enter the SocialPro Biggest Social Geek Contest Oct 29, 2015 by Digital Marketing Depot The contest ends on October 30, so play now and prove you’re the geek to beat! Enter the second annual SocialPro Biggest Social Geek Contest, sponsored by Marin Software. The contestant who can answer the most questions in the shortest amount of time will win the grand prize.

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