Nov 2, 20155 min read

Marketing Day: Instagram’s New Video Streams, A Social Login Report & A Snapchat Lens

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Instagram Has No Plans To Monetize New Video Streams For Major Events Nov 2, 2015 by Martin Beck The social network rolled out a new immersive video feature for Halloween. It’s similar to Snapchat Live Stories and Twitter Moments, but Instagram isn’t looking to sell ads against it.
Live Webcast – No Lead Untouched: How to Boost Lead Conversion Nov 2, 2015 by Digital Marketing Depot A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets generating leads that are never pursued. It’s a classic sales dilemma: how often do you reach out to a lead before moving on to the next one?
Turning The Tables, Google Argues EU Must Justify More Aggressive Antitrust Stance Nov 2, 2015 by Greg Sterling As part of its defiant stance against EU antitrust charges, Alphabet (Google) is arguing that there’s no basis for assessing fines against the company, which hypothetically could amount to more than $6 billion.
IAB Certification Programs Gain Internationally Recognized Accreditation Nov 2, 2015 by Ginny Marvin The American National Standards Institute grants first accreditation for digital advertising to IAB certification programs.
Laptops In Big Decline, Smartphones “At Saturation” For Under-30 Crowd Nov 2, 2015 by Greg Sterling As we approach 2015’s holiday season, the mobile outlook for product sellers is mixed. Mobile ad spending is rising quickly, and retailers and others have recently spent much more time and resources on their mobile user experiences, thanks in part to Google.
Constant Contact To Be Acquired For $1.1 Billion By Endurance International Group Nov 2, 2015 by Amy Gesenhues Endurance says the acquisition will position it as a leader in the small business marketing space.
Barry Levine Joins Marketing Land As Our New Martech Reporter Nov 2, 2015 by Matt McGee Former VentureBeat senior writer is our new, full-time reporter dedicated to covering the latest martech news.
Facebook Slips Slightly But Still Dominates Social Login Market Nov 2, 2015 by Martin Beck After drop of two percentage points, Facebook’s 64% share of social logins is still nearly three times higher than second-place Google+, according to Gigya.
Deals And Data Can Make Or Break Holiday Sales Nov 2, 2015 by James Green With the holiday season nearly in full swing, shoppers are on the hunt for deals. Columnist James Green discusses why marketers need to use data to serve up the right deals to meet customer expectations.
Protecting Your Brand From Online Fraud, Infringement & Other Emerging Threats Nov 2, 2015 by Chris Silver Smith Need a crash course on defending your brand? Columnist Chris Silver Smith brings you all the details from an SMX East panel designed to help you understand the threats in online advertising.
20 Things Social Media Professionals Can’t Ignore In 2016 Nov 2, 2015 by Elisabeth Osmeloski The last year in social media has been insanely busy for professional marketers all around the world. If you manage any aspect of social media marketing for your brand or your clients, you know how hard it can be to keep pace.
Does Your Email Marketing Need CPR? Nov 2, 2015 by Daniel Faggella Do your email sales results need a first aid intervention? It may be time to perform CPR. Columnist Daniel Faggella breaks down the steps you need to resuscitate your email marketing strategy.
Snapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream Oct 30, 2015 by Martin Beck Snapchatters will have the chance to add Snoopy, Charlie Brown and other Peanuts characters to their selfies in sponsored promotion by Fox Studios.