Nov 3, 20155 min read

Marketing Day: More Buyable Pins From Pinterest, YouTube Updates Ad Viewability & Twitter Heart

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

At IAB’s Ad Ops Conference, Ad Blocking and Header Bidding Rule Nov 3, 2015 by Barry Levine Viewability and HTML5 take a back seat to the threat of web users negating display ads and the option of publishers going around Google.
Live Blog: Machine Learning Day At Google Nov 3, 2015 by Danny Sullivan To help educate the press — and by extension the general public — about its AI efforts, Google is hosting a special day about machine learning at its main campus in Mountain View.

Pinterest Is Rolling Out Buyable Pins For Android Users Nov 3, 2015 by Martin Beck Pinterest extends access to e-commerce feature beyond iOS devices and launches The Pinterest Shop, a curated section of things to buy.
YouTube Opens Up To Third-Party Viewability Verification Nov 3, 2015 by Ginny Marvin In light of industry pressure, YouTube will allow outside vendors to start reporting ad viewability in early 2016.
It’s not B2B or B2C, It’s B2 Human: Insights From GE Healthcare Nov 3, 2015 by Sanjay Dholakia B2B, B2C… Don’t get distracted by the acronymns. Columnist Sanjay Dholakia believes such labels get in the way, and marketers instead need to engage with customers and tailor their messages on a human level.
Why The New LinkedIn Group Changes Are A Community Manager’s Worst Nightmare Nov 3, 2015 by Lauren Donovan LinkedIn’s new Group changes are aimed at improving the quality of content shared and overall user experience. This Community Manager sincerely doubts the likelihood of either occurring.
10 Tips For A Very Merry Email Marketing Holiday Season Nov 3, 2015 by Chad White With the holiday season upon us, it’s time to super-charge your email marketing strategy. Columnist Chad White has some tips for avoiding lumps of coal and getting truly merry email marketing results.
Goodbye Twitter Favorites; Twitter Replaces Stars With Hearts Nov 3, 2015 by Martin Beck Hoping to win hearts and minds of new users, Twitter dumps favorites and replaces them with likes.
Livefyre Lights Up Its Rebuilt UGC Platform Today Nov 3, 2015 by Barry Levine Company integrates all of its tools into a new Engagement Cloud while adding such features as image saving, stream filtering and codeless app modification.
Amazon Opening Physical Bookstore In Seattle, Google Abandons Store In NYC Nov 3, 2015 by Greg Sterling Today, Amazon is opening a physical bookstore in Seattle’s University Village. Meanwhile, across the country, Google has reportedly decided not to open a planned stand-alone retail space on Greene Street in SoHo in New York.
A Field Guide To Amazon Advertising Nov 3, 2015 by David Rekuc Columnist David Rekuc walks you through Amazon’s ad formats and explains how you can achieve the best return on investment for each one.
Zeta Interactive Buys eBay Enterprise’s Customer Marketing Division Nov 3, 2015 by Barry Levine Co-founded by ex-Apple CEO John Sculley, Zeta is fueling its growth as a data-driven marketing platform with $125 million raised last summer.
SEO Trended On Twitter Thanks To #SEOHorrorStories Hashtag Nov 3, 2015 by Matt McGee Matt Cutts, Google Analytics and hundreds of SEOs put their worst nightmares into 140 characters and hit Twitter’s trends.