Yahoo Announces It Will Spin Out Main Business Rather Than Alibaba Assets
In a reversal, Yahoo announced this morning that it will abandon its planned spinoff of its remaining Alibaba shares and instead do a...
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Forecast: Digital Spending To Surpass TV In US Next Year, Globally By 2017
Earlier this year, ZenithOptimedia projected that digital advertising would surpass traditional TV advertising by 2020. IPG’s Magna...
Marketing Day: Twitter Tests Timeline Structure, New Messaging Tools For Facebook Pages & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: ComScore Smartphone Reports, Twitter Photo Updates & AdWords Campaign Settings
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Don’t Procrastinate — SMX West Rates Increase Next Week
You can register for SMX West any time and get the latest SEO and SEM tactics. But why wait? Register now and save $300. Join us for the...
Marketing Day: Facebook Tweaks News Feed, The Customer Experience & The Next MarTech Wave
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
The Customer Experience Is Key For B2B Success
In this, it seems consumers have evolved more quickly than the businesses they buy from. People are talking more to each other and paying...
What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative
BuzzFeed was proud of their work and success, and they were rightly showing it off. The creative director took offense, explaining that...
Marketing Day: Facebook Video Streaming Updates, Potential Yahoo Buyers & Blogging Mistakes
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Redefining The Customer Experience
Digital marketing is changing, and if marketers and CMOs don’t adjust their digital marketing strategies accordingly, they will be doomed...
Who Are The Potential Buyers Of Yahoo?
Yahoo’s board is meeting to discuss the fate of the company’s remaining Alibaba stake, as well as whether the company itself should be...
Marketing Day: UberMedia’s New Location Metric, LinkedIn Updates Its App & Yahoo News
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Privacy Group: Google Spied On Students Using Chromebooks & Apps For Education
The San Francisco-based non-profit Electronic Frontier Foundation (EFF) filed a complaint with the Federal Trade Commission (FTC) that...
Report: Yahoo Board Meets To Discuss Potential Sale Of Company
This morning, a couple of articles appeared speculating about who could potentially succeed Yahoo CEO Marissa Mayer. The hypothetical...
Marketing Day: Cyber Monday Reports, YouTube Opens Voting For Ad Of The Year & Display Ad Succe
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Marketing Day: Mobile “Showroomers” Study, 3 New Google Patents & Black Friday Repo
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West
Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate...
Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event
Honda is adding a giveaway to its annual “Happy Honda Days” end-of-year integrated campaign in 2015, allowing folks who retweet its...
7 Advanced Areas CMOs Must Focus On For 2016
Now let’s say you’re ranking high on a bunch of good keywords, and your team is running some solid, tight campaigns in AdWords, Facebook,...
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