Dec 1, 20155 min read

Marketing Day: Cyber Monday Reports, YouTube Opens Voting For Ad Of The Year & Display Ad Succe

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Mobile Has Its Big E-Commerce Moment While Online Traffic & Conversions Hit Seasonal Highs Dec 1, 2015 by Pamela Parker

Mobile devices were the stars of the online shopping show on Thanksgiving, while Black Friday activity indicates many chose to stay home on the big day — though that didn’t stop them from making purchases.

Organically Grown Email Lists – The Inside Track For Agencies Dec 1, 2015 by Digital Marketing Depot When it comes to client email campaigns, agencies have a challenge – many clients don’t have a quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do you do that?
Cyber Monday Online Sales Top $3 Billion For Another Record-Setting Year Dec 1, 2015 by Ginny Marvin Consumers flocked to online deals across devices.
Flash Fades Further As Adobe Renames Its “Flash Professional” Animation Tool Dec 1, 2015 by Barry Levine Now called “Animate CC” and out early next year, the rebranded product is another indication that Adobe is trying to position itself as the leading maker of HTML5 tools.
Google’s Chrome Android App Loads Pages Without Images When Low Bandwidth Detected Dec 1, 2015 by Amy Gesenhues Currently, the update only applies to users in India and Indonesia, but Google says it will be rolling out the new feature in more countries soon.
YouTube Opens Voting For 2015’s Most Iconic Ads With Launch Of #TheYouTubeAd Of 2015 Contest Dec 1, 2015 by Amy Gesenhues Voters can choose their favorite ads from five different categories – from the one that “Gives You Feels” to the ad that “Gets You Going.”
Brands, Take Back Control Of Your Data Dec 1, 2015 by Benjamin Spiegel Columnist Benjamin Spiegel discusses how to overcome the “data silo dilemma” big brands face when tapping multiple agencies to manage their data.
The Big Social Tools Roundup From SocialPro Dec 1, 2015 by Eric Enge Columnist Eric Enge brings you the highlights from a session at the SocialPro conference focusing on tools to help you create, manage, promote and measure your social efforts.
My Top 5 Favorite Apology Emails Dec 1, 2015 by Chad White Email marketing mistakes are inevitable, but there’s a lot you can learn from other brands’ attempts to make amends. Columnist Chad White compiles a list of his favorite email apologies.
3 Steps To Display Advertising Success Dec 1, 2015 by Peter Isaacson Don’t turn your nose up at display advertising. Columnist Peter Isaacson explains why it should be an integral part of your B2B marketing strategy.
App Discovery Platform IronSource Launches “Fastest Growing Apps” Tool Dec 1, 2015 by Barry Levine The free web-based tool, the company said, is intended to help developers and marketers find “areas of opportunity.”
Click-to-Call & Paid Search: Best Practices And Secrets From The Pros Dec 1, 2015 by Sponsored Content: Marchex Research from Google has shown that the most common response to a mobile, local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click-to-call directly from paid search ads to the tune of $4 billion in advertising spend in 2016.
Millennials’ Growing Distrust Of Plastic Cards Pave Way For Digital Payments Nov 30, 2015 by Greg Sterling Less than a decade from now most payments will probably be made with apps in phones or smartwatches, using biometric triggers or other mechanisms that don’t involve swiping or using plastic cards.
Could Google’s New Star Feature For Images Challenge Pinterest? Nov 30, 2015 by Martin Beck New bookmarking option for Google Images is only available on a personal account level, but there is social sharing potential down the road.