Dec 7, 20155 min read

Marketing Day: ComScore Smartphone Reports, Twitter Photo Updates & AdWords Campaign Settings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Smartphone Data: Android Regains Share, But Apple Maps Wins The iPhone Dec 7, 2015 by Greg Sterling According to comScore’s latest data (October 2015) 78 percent of US mobile subscribers own smartphones. I suspect we’ll reach 80 percent penetration before the end of the year. Beyond this, things remain mostly the same in terms of market share and mobile app rankings.
ZigZag: The New Consumer Journey Zeitgeist Dec 7, 2015 by Digital Marketing Depot YP Marketing Solutions commissioned IDC to conduct a survey to explore consumer search habits and to better understand how local search is evolving and what that means for national media planning and buying strategies.
Don’t Procrastinate — SMX West Rates Increase Next Week Dec 7, 2015 by Marketing Land You can register for SMX West any time and get the latest SEO and SEM tactics. But why wait? Register now and save $300. Join us for the most comprehensive search engine marketing conference anywhere. You get three days of tactics, hacks and strategies that will improve SEM and SEO performance.
Twitter Is Now Displaying Fuller Versions Of Photos In Your Web Feed Dec 7, 2015 by Martin Beck Images will now appear uncropped on twitter.com, meaning an end to awkward-looking crops. Company also revamps multi-photo display.
Black Friday & Cyber Monday Email Marketing Results: Mobile Open Rates Exceed 60% Dec 7, 2015 by Amy Gesenhues Movable Ink reports 76 percent of Black Friday emails and 63 percent of Cyber Monday emails were opened on a mobile device.
5 Things New Advertisers Need To Know About Google AdWords Campaign Settings Dec 7, 2015 by Aaron Slusky Google’s default settings often aren’t as advantageous as one might think. Columnist Aaron Slusky explains which settings you may want to change.
SEO So Simple A Child Can Do It: In 5 Easy Steps Dec 7, 2015 by Stephan Spencer How difficult is it to master the SEO basics? According to columnist Stephan Spencer, it’s child’s play!
Data & Analytics In 2016: Superstar Industry Experts Weigh In Dec 7, 2015 by David Booth What’s in store for data & analytics in the coming year? Columnist David Booth asks well-known experts — Justin Cutroni, Jim Sterne, Daniel Waisberg and more — for their 2016 predictions.
Unlocking The Hidden Value Of Dynamic Number Insertion Dec 7, 2015 by CJ Arseneau Columnist CJ Arseneau explains how marketers can take advantage of dynamic number insertion technology, or keyword-level call tracking, to increase lead generation and caller engagement.
Twitter Releases 2015 Year In Review With Top Trends, Topics, Moments & More Dec 7, 2015 by Greg Finn Take a stroll back through Twitter timelines with their 2015 Year In Review. See the top Tweets, topics and moments of the past year.
Shareaholic: Twitter Sharing Drops 11% After Twitter Kills Share Counts Dec 4, 2015 by Martin Beck Data shows a significant drop in relative use of tweet buttons in the two weeks after Twitter turned off share count display.
New Report From Fetch: TV Ads Boost App Installs Dec 4, 2015 by Barry Levine While the model/actress Kate Upton undoubtedly helped boost app installs in her Super Bowl ad appearance, a new report indicates TV ads in general are quite effective.