Nov 30, 20156 min read

Marketing Day: Mobile “Showroomers” Study, 3 New Google Patents & Black Friday Repo

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How To Turn One Piece Of Content Into 100 Nov 30, 2015 by Digital Marketing Depot At the core, content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. All too often, people tend look backward to repurpose, focusing on content that has already been produced. This should be something you do before implementing a content marketing program.
SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West Nov 30, 2015 by Marketing Land Do you manage the search marketing team at your company or agency? Sister site Search Engine Land’s SMX West is the ultimate team-building experience. There members will get must-know SEO, SEM, mobile and conversion optimization tactics at more than 50 sessions and from 100 expert presenters.
Study: Mobile “Showroomers” Generally Buy In Stores, 18–34-Year-Olds Most Active Nov 30, 2015 by Greg Sterling We learned over the weekend how prominent mobile devices were in the Black Friday shopping melee. And while a growing number of purchases are happening on mobile devices, smartphones are primarily being used by consumers to find store locations, check hours information and do price comparisons while in stores.
Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event Nov 30, 2015 by Pamela Parker The carmaker worked with RPA to craft a playful video-focused campaign that uses Twitter’s instant-win cards, which were recently introduced and not yet widely available.
3 Google Patents You Need To Know About In 2016 Nov 30, 2015 by Pratik Dholakiya Columnist Pratik Dholakiya outlines three patents that Google is applying for and explains how they could affect search results for both you and your clients.
AdWords Shopping Ads Enhancements: A Roundup Nov 30, 2015 by Frederick Vallaeys Columnist Frederick Vallaeys notes that AdWords has released many new features for Shopping Ads recently. Are you taking advantage of them?
A 3-Step Plan For Easier Email Marketing Nov 30, 2015 by Daniel Faggella Don’t just throw away perfectly reusable email content. Columnist Daniel Faggella outlines some ways to help you create a compelling email campaign without the fuss.
7 Advanced Areas CMOs Must Focus On For 2016 Nov 30, 2015 by Scott Rayden Looking to take your marketing strategy up a notch next year? Columnist Scott Rayden outlines key areas you should zero in on to get ahead in 2016.
New Report Analyzes Ways That Online Retailer Experience Could Trump Discounts Nov 30, 2015 by Barry Levine Sponsored by marketing/commerce platform EPiServer, the study will be complemented by another report early next year that evaluates what worked best in the holiday season.
What’s Old Is New Again: Why Affiliate Marketing Is Growing Nov 30, 2015 by Adam Weiss Columnist Adam Weiss takes a close look at advancements in affiliate marketing and how they’re driving growth in the industry.
Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic Nov 30, 2015 by Greg Sterling Black Friday ain’t what it used to be. The cultural ritual (if I can call it that) appears to have lost some of its mojo, as many retailers, seeking attention and competitive advantage, make Black Friday-style deals available before Thanksgiving. There has also been a shift of some in-store shopping to online (and mobile).
Are Customer Reviews Promoting Your E-Business Like They Should? Nov 27, 2015 by Jeremy Smith Like it or not, customer reviews are a fact of life — and their impact on your business is huge. Columnist Jeremy Smith explains how you can use this to your advantage to promote your brand.
Disappearing Act: Twitter Pulls Share Counts From Tweet Buttons Nov 25, 2015 by Martin Beck The removal of share counts, which Twitter announced in October and executed last week, surprises and frustrates some publishers.