Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter Is Testing Timelines That Are Not Reverse Chronological Dec 8, 2015 by Martin Beck Continuing its efforts to attract new users, Twitter is experimenting with juggling timelines. Many power users are not pleased.
[Reminder] Organically Grown Email Lists — The Inside Track For Agencies Dec 8, 2015 by Digital Marketing Depot Agencies have a tough job. They are tasked with deploying email campaigns to grow their clients’ businesses, yet many of the clients don’t have a clean, quality email list. Purchasing a list can kill deliverability, so your agency must organically grow a clean email list. But how do you do that?
Sticky, A Web-Based Eye Tracker, Can Now Track Your Emotions Dec 8, 2015 by Barry Levine New AdEmotion capability targets multiple points on a face, which Sticky says cannot hide feelings.
Now With 50 Million Pages, Facebook Offers New Messaging Tools & Capabilities Dec 8, 2015 by Greg Sterling This morning, Facebook is announcing that, globally, there are “over 50 million active business Pages” on the site. This figure includes both enterprises and small businesses. In addition, the company is announcing some new communications and customer services tools for Page owners.
How Facial-Recognition Software Will Shape The Future Of Email Marketing Dec 8, 2015 by Jason Warnock As facial-recognition technology advances and becomes more widespread, email marketers need to latch onto the new opportunities it offers, says columnist Jason Warnock.
Growth Hack Your Marketing Career For 2016 Dec 8, 2015 by Mary Wallace How do you take your marketing career to the next level? Columnist Mary Wallace discusses shifts in the marketing technology landscape and the skills you’ll need to get ahead in 2016.
Software Review Site TrustRadius Has A New Way to Treat Reviews Obtained Through Vendors Dec 8, 2015 by Barry Levine The new approach, called trScore, is designed to bring vendor-sourced reviews more in line with independently-sourced ones.
Advertising/Conversion Platform Ve Interactive Scoops Up Display Retargeting From eBay Enterprise Dec 7, 2015 by Barry Levine Like Zeta Interactive last month, Ve is expanding by buying new capabilities from the eBay spinoff.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
Measuring Meaningful Impact with Thoughtful Metrics, www.socialmediaexplorer.com
Blogs & Blogging
Does It Work When Bloggers Write Longer Posts?, www.convinceandconvert.com
Enhance Your Blog’s Engagement, www.searchenginejournal.com
Business Issues
AOL Lays Off Another 100, Two-Thirds In Its Dial-Up/Membership Division, TechCrunch
Former Google life sciences unit renames itself Verily, www.reuters.com
Google Tests the Waters in Shanghai’s Free-Trade Zone, Wall Street Journal
Yahoo May Unveil Restructuring of Media Unit, Make Spinoff Decision, recode.net
Content Marketing
Are You Ready to Onboard Content From Your Agency?, www.verticalmeasures.com
Content Types Men Share Most, www.marketingprofs.com
Some Content Marketing Straight Talk, pushingsocial.com
The content marketing trend literally worth watching, www.convinceandconvert.com
The Current State of Consumer-Generated Content, multichannelmerchant.com
The most over-used content marketing buzzwords of 2015, digiday.com
Conversion Optimization
The Top 25 Most Influential Conversion Rate Optimization Experts in 2015, www.ppchero.com
What is Split-Path Testing (and When Should You Use It)?, conversionxl.com
Which Methods Will Help Improve Conversion Rates?, www.emarketer.com
Write Web Content for Better Results and Conversions, www.goinflow.com
Copywriting, Design & Usability
3 Brilliant Copywriting Formulas for Crafting More Persuasive Landing Pages, unbounce.com
3 UX Tweaks to Increase Repeat Purchases, blog.kissmetrics.com
Website performance tips for the holiday season, www.internetretailer.com
Domaining
Iframes Leave Us Vulnerable To URL Fraud, adexchanger.com
E-Commerce
8 Quick Changes to Navigation, Home Page, Checkout for Last-minute Holiday Sales, www.practicalecommerce.com
Accurate Product Info Is a Pain Point for Digital Shoppers, www.emarketer.com
Big online shopping days don’t end with Thanksgiving weekend, www.internetretailer.com
Black Friday Weekend’s Unreported Story: The Rise of “Bricks and Clicks”, streetfightmag.com
Considering a Groupon? 5 Pitfalls You Must Avoid, blogs.constantcontact.com
Email Marketing
10 Christmas email marketing tips for your small business, blogs.constantcontact.com
13 Tantalizing Incentives that Will Build Your Email List, www.copyblogger.com
Breaking the Myth of ISPs, Email Throttling and the Holidays, www.silverpop.com
How BetaBrand Uses Dead Fish and Emails from the Future to Sell Clothes, contently.com
What were the key email marketing trends from 2015?, econsultancy.com
General Internet Marketing
2016 Marketing Trends for Small Business, www.verticalresponse.com
50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year, www.komarketingassociates.com
Four online marketing lessons for consumer brands, www.internetretailer.com
Relationship Building: 7 Ways Digital Marketers Can Connect With Their Customers, www.silverpop.com
The 11 Biggest Mistakes Entrepreneurs Make With Digital Marketing, www.marketingprofs.com
Why Marketers Struggle to Personalize, www.cmswire.com
Internet Marketing Industry
Amobee Cross Channel Video Advertising Can Increase Reach of TV-Only Campaigns, amobee.com
BlueHornet Acquired by Marlin Equity Partners – BlueHornet Email Marketing, www.bluehornet.com
Dynatrace Becomes First Digital Performance Platform Certified for IBM Commerce, www.dynatrace.com
New Release of SDL Web Provides Brands the Ability to Build and Deliver Global Digital Experiences, www.realwire.com
XpressBuy Adds Visa Checkout to Simplify Checkout Process, www.businesswire.com
MarTech
Avoid The Diva Mentality For Successful Technology Adoption, techcrunch.com
Mobile/Local Marketing
Hello. It’s the best of 2015 on Google Play., Official Google Blog
How to keep mobile shoppers engaged, www.internetretailer.com
How will you support your new mobile app after launch?, www.mobilecommercedaily.com
Mozilla Launches Content Blocker For Safari On iOS 9, techcrunch.com
Reputation Management
Take Control of Your Online Persona, www.socialmediatoday.com
Social Media
All About Facebook Instant Articles, blog.newswhip.com
Can Facebook-Reliant Publishers Look To Pinterest For Traffic?, adexchanger.com
Facebook Ads Testing: The Keys to Finding Success, www.jonloomer.com
Google+ Changes: What Marketers Need to Know, www.socialmediaexaminer.com
Here Are the Instagram Emojis That Get the Best Engagement for Brands, www.adweek.com
Instagram Ad Performance Similar to Facebook, www.adweek.com
Michael Kors Instagram Campaign, blog.business.instagram.com
Snapchat Is Experiencing An Extended Outage, techcrunch.com
The 2015 Instagram Industry Report, simplymeasured.com
Unlock Your Ad’s Conversions & Audience with Facebook Pixel, blog.kissmetrics.com
Why Facebook still rules for engaging US online youth, www.mobilecommercedaily.com
Video
29 Killer Ways to Use Video for Social Networking, smallbiztrends.com
5 Opportunities to use BLAB for Digital Marketing, www.toprankblog.com
AT&T CEO hints at launching mobile video streaming service early next year, venturebeat.com
Brands Push The Boundaries With Video On Instagram, adexchanger.com
Moderate Instagram Video Comments for Your Brand’s Sake, www.reelseo.com
The Year in Video Marketing and What to Expect in 2016, www.marketingprofs.com
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