
Inbound Marketing Fundamentals, Part 1: Getting Your Clients & Customers “Hunting” For You
I’ve found most effective marketing systems come down to one word, one idea. In many ways, the marketing “race” isn’t won by the swiftest...

Twitter Exodus Over The Weekend As Key Executives Leave
Copyright Aaron Durand (@everydaydude) for Twitter, Inc. On Sunday, news rippled through the internet (mostly Twitter) that at least four...

Google Seeking To Normalize Tax Relations With Europe, Settle Claims
Many governments in Europe don’t believe that US companies such as Google, Amazon, Facebook, Starbucks and Apple are paying their fair...

Marketing Day: More Super Bowl 50 Ads, Twitter Pre-Roll Ads & The Latest From Facebook
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

LG Enlists Liam Neeson To Star In Its Debut Super Bowl 50 Ad: #ManFromTheFuture
Made to look like a trailer for one of Neeson’s action/thriller films, LG’s teaser ad was produced by RSA Films and is only 15 seconds in...

Shock Top Says Its Super Bowl 50 Ad Will Be “The Greatest Super Bowl Commercial Of All Time
Another Anheuser Busch brand has dropped a Super Bowl teaser ad, promising its spot will be “… the greatest Super Bowl commercial of all...

Breaking Up Is Hard To Do, But Sometimes It’s the Right Thing For Your Agency
I’ve been running a search marketing agency for 10 years now, and during that time, I’ve learned a lot of valuable lessons. The goal of...

The “Bud Light Party” Super Bowl 50 Ad Gets Political With Amy Schumer & Seth Rogen
Bud Light, an official sponsor of Super Bowl 50, has dropped its first spot for the big game. The brand’s 30-second “The Bud Light Party...

Marketing Day: Skittles & Kia Super Bowl Ads, Facebook Sports Stadium & Top Apps In 2015
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Skittles & Kia Tease Super Bowl 50 Ads: Skittles Gets Steven Tyler & Kia Nabs Christopher
As game day draws closer, more brands are releasing sneak-peeks of their Super Bowl 50 ads. Today, both Skittles and Kia shared minor...

Marketing Day: YouTube’s Real-Time Ads, Google’s Latest Patent & Amazon’s VP
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Google, Apple, Yahoo Trying To Score Points With Local Officials During Super Bowl
Silicon Valley tech companies are trying to score some points in the runup to the Super Bowl. According to the Wall Street Journal,...

Marketing Day: Facebook Lead Ads, Apple To Close iAd’s App Network & Super Bowl 50 Ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Don’t Miss SMX West – Here Are 10 Reasons Why
Are you obsessed with SEO or SEM? Then SMX West is for you! Here are 10 reasons you should attend: 10. Pre-Conference Workshops...

Marketing Day: Microsoft To Buy InMobi, Location-Based Trends & Top Facebook Publishers
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Time To Exercise The Right Brain In Marketing
This morning, I opened my email and was once again bombarded with more than 300 messages. And yes, I’m using a spam filter! Occasionally...

Marketing Day: Allstate’s New Campaign, Alternatives To Track Twitter Shares & Apple iAd
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

2015’s Missed Marketing Predictions And Opportunities
Rather than look ahead to 2016, I thought it would be worthwhile to take a look back and talk about some of the predictions and trends...

The Google Dance Returns To Silicon Valley @SMX West
Don’t know what the Google Dance is? It’s the nickname given to when Google’s search results dance around after an algorithm update. But...
























