Jan 22, 20164 min read

Marketing Day: More Super Bowl 50 Ads, Twitter Pre-Roll Ads & The Latest From Facebook

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

LG Enlists Liam Neeson To Star In Its Debut Super Bowl 50 Ad: #ManFromTheFuture Jan 22, 2016 by Amy Gesenhues Produced by RSA Films, the spot mimics Neeson’s action/thriller films.
Auto Ad Tech Platform PureCars Can Now Retarget You On Facebook With The Exact Car You’re Interested In Jan 22, 2016 by Barry Levine The Charleston, South Carolina-based company says this is the first VIN-level social retargeting for the auto industry.
Twitter To Up The Ad Ante With 30-Second Skippable Pre-Roll Ads Jan 22, 2016 by Tamar Weinberg Twitter’s ad product is evolving into longer form pre-roll advertisements, up from six seconds to 15 or 30.
Shock Top Says Its Super Bowl 50 Ad Will Be “The Greatest Super Bowl Commercial Of All Time” Jan 22, 2016 by Amy Gesenhues For its first-ever Super Bowl ad, Anheuser Busch’s Shock Top has selected comedian and “Silicon Valley” star T.J. Miller as its pitchman.
Miami-Based Startup Videoo Wants Its Video Player To “Unlock The Playlist” For Brands Jan 22, 2016 by Barry Levine The embedded player scoops up videos on several social networks that have been pegged with a specified hashtag.
Not Another Post About The Future Of SEO In 2016 Jan 22, 2016 by Patrick Stox Don’t get stuck in an SEO rut in 2016. Columnist Patrick Stox urges you to leap into the unknown and learn something new in order to understand the big picture.
Breaking Up Is Hard To Do, But Sometimes It’s the Right Thing For Your Agency Jan 22, 2016 by Janet Driscoll Miller Do you have a client that isn’t a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it’s time to part ways.
How to Maximize Your ROI With Mobile Marketing In 2016 Jan 22, 2016 by Alex Campbell Looking to generate more revenue with mobile? Columnist Alex Campbell discusses a case study and shares key takeaways that you can apply to your own mobile marketing strategy.
The “Bud Light Party” Super Bowl 50 Ad Gets Political With Amy Schumer & Seth Rogen Jan 22, 2016 by Amy Gesenhues Created by Wieden+Kennedy, the spot will launch the brand’s new tagline, “Raise One to Right Now.”
Why The Wrong Web Traffic Is Ruining Your Landing Page Test Jan 22, 2016 by Jacob Baadsgaard Why aren’t your landing page tests producing meaningful results? Columnist Jacob Baadsgaard explains why you need to take a close look at your traffic.
2016: The Year Of Display Jan 22, 2016 by Adam Grow As digital display advertising continues to evolve, what’s ahead for 2016? Columnist Adam Grow has some insights into what you should expect.
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game Jan 21, 2016 by Amy Gesenhues See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.
Facebook Makes News Feed More Relevant Again With Organic Audience Optimization Jan 21, 2016 by Tamar Weinberg Facebook is helping publishers improve their organic reach and relevancy by offering a tool for targeting posts to interests, demographics and geography.