Jan 21, 20166 min read

Marketing Day: Skittles & Kia Super Bowl Ads, Facebook Sports Stadium & Top Apps In 2015

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Ad Platform Marin Software/SocialMoov Extends Weekend Downtime Into A Week Jan 21, 2016 by Barry Levine The San Francisco-based company notified customers last week of a weekend-long infrastructure upgrade, which has now been extended ’til Friday for “required maintenance.”
Smart Social Report Jan 21, 2016 by Digital Marketing Depot Where is social headed? How does my brand fit in? And, most importantly — how can social make me smarter? If any of these questions have come up in recent strategy sessions, The Smart Social Report can provide clarity.
Skittles & Kia Tease Super Bowl 50 Ads: Skittles Gets Steven Tyler & Kia Nabs Christopher Walken Jan 21, 2016 by Amy Gesenhues While neither brand released any video footage, Skittles shared a gif of Aerosmith’s lead singer, and Kia released photos of Walken filming its ad.
Meet Marketing Technologist And MarTech Program Chair Scott Brinker Jan 21, 2016 by Marketing Land A conversation with MarTech’s conference chair and creator of chiefmartec.com blog
The Blogger’s Guide To Nofollow Links Jan 21, 2016 by Pratik Dholakiya Do nofollow links make you cringe? You’re not alone. But columnist Pratik Dholakiya explains why they’re not so bad and how they can actually boost your site.
Brave: New Ad Blocking Browser Promises More Privacy & Faster Page Loading Jan 21, 2016 by Greg Sterling Depending on whom you talk to, ad blocking is either overblown or an emerging crisis. There’s data to support both positions. One thing is clear, however: it’s an issue that’s not going away. That’s partly because entrepreneurs have now latched onto it as an opportunity.
11 Things To Do Now To Keep Your AdWords Healthy In 2016 Jan 21, 2016 by Frederick Vallaeys Want to get your AdWords in shape in 2016? Columnist Frederick Vallaeys discusses some top trends and explains what you need to start doing to keep your ads relevant.
Thanks To Social, Advertisers Plan To Spend More Programmatically In 2016 [Report] Jan 21, 2016 by Ginny Marvin New State of the Industry report from AdRoll also highlights trends in attribution and mobile retargeting.
Social Media Scheduling: Why I Use Buffer And Hootsuite In Tandem Jan 21, 2016 by Mark Traphagen Hootsuite, Buffer or something else entirely? What tool works best for your social marketing needs? Columnist Mark Traphagen explains why you may want to use more than one to schedule posts.
Are Your Customers Risk-Takers? When And How To Use Risk Tactics To Improve Conversions Jan 21, 2016 by Jeremy Smith Do you know how risk is affecting your customers? Columnist Jeremy Smith reveals some ways to determine your users’ risk appetite and techniques for dealing with it.
Facebook Sports Stadium Launches As A Unified Place For Fans To Connect In Real Time Jan 21, 2016 by Greg Finn A new hub for sports fans within Facebook may be the company’s best effort to date at a real-time solution for users.
Top 2015 App Downloads & Revenues Lists Have One App In Common: Skype Jan 20, 2016 by Greg Sterling App Annie has released a “2015 Retrospective,” which offers an array of data on app downloads, revenues and distribution. Drawn from its global analytics database, the report says that Google Play exceeded the the App Store in terms of downloads in 2015, though Apple still generates more revenue than Google Play.
Retailers: Salesforce Will Now Send A Free Team of Experts To Match Its Marketing Cloud To Your Needs Jan 20, 2016 by Barry Levine The new Strategic Framework for Retail Customer Journeys includes a set of retailer-focused analysis and marketing tools.
Kickstart Your Marketing Automation Success With This Five-Step Starter Kit Jan 20, 2016 by Digital Marketing Depot Whether you’re just starting to research marketing automation or you’ve signed a contract and are wondering what to do next, this starter kit from Salesforce will walk you through a step-by-step process to ramping up an automation platform and setting yourself up for success.
Q4 Search Spend Up 8 Percent, While Social Ad Spend Rose 50 Percent [Report] Jan 20, 2016 by Ginny Marvin Mobile drove largest gains in overall growth in both search and social.