Jan 19, 20167 min read

Marketing Day: Facebook Lead Ads, Apple To Close iAd’s App Network & Super Bowl 50 Ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Lead Ads Get More Features & Come To Desktop Jan 19, 2016 by Ginny Marvin Lead ads can now appear on all devices. New options give users more information to encourage lead submissions.
Paris-Based Startup Reelevant Offers Simplified Email Personalization Jan 19, 2016 by Barry Levine The company’s “live intelligence” solution can change a product photo in an email to an image that is more rain-appropriate if the recipient’s weather changes.
Apple iAd’s App Network Shutting Down Jan 19, 2016 by Ginny Marvin Another sign that Apple is taking iAd in a new direction.
Why Local Search Rank Trackers Fail Jan 19, 2016 by Andrew Shotland Columnist Andrew Shotland finds most local ranking solutions to be lacking for a number of reasons. Is there any way to solve this problem?
Top 10 Video Creators In December: BuzzFeed Tasty Reclaims No. 1 Spot With 1B Views Jan 19, 2016 by Amy Gesenhues BuzzFeed generated more than 2.16 billion combined video views for the month from its BuzzFeed Tasty, BuzzFeed Video and BuzzFeed Food videos.
Automate Your Way To Search Marketing Success Jan 19, 2016 by David Fothergill Columnist David Fothergill makes the case that automation can free up valuable time to let search marketers do what they do best: strategize.
Don’t Miss SMX West – Here Are 10 Reasons Why Jan 19, 2016 by Marketing Land Are you obsessed with SEO or SEM? Then SMX West is for you! Here are 10 reasons you should attend: 10. Pre-Conference Workshops Pre-conference workshops offer a full day deep-dive into SEO, advanced AdWords, local search, in-house SEO, personal branding, or SEO/User Experience (UX).
6 Big Mistakes That SEO Rookies Make Jan 19, 2016 by John Lincoln Columnist John Lincoln has been in this business a long time — and seen a lot of the same mistakes. Learn from the errors of other SEO newbies to start your career off on the right foot.
Study: Sophisticated Bots Outwitting Marketers, Will Cost $7.2 Billion In 2016 Jan 19, 2016 by Greg Sterling Ad fraud is a major problem in digital advertising that results in billions of dollars in annual losses to marketers. While marketers are winning the battle against “basic bots,” they’re losing against more sophisticated bots, according to a new study and report from White Ops and the Association of National Advertisers (ANA).
Do You Know What People Expect From Online Content? Jan 19, 2016 by Erika Trautman Consumers in the US and UK weighed in on their content consumption preferences in a recent survey, contributor Erika Trautman shares. Can you predict what they said they want from marketers?
Content Marketing And Targeting Fallacies Jan 19, 2016 by Rebecca Lieb When it comes to audience targeting, don’t look for shortcuts. Columnist Rebecca Lieb explains how to tackle it the right way without skipping some essential steps.
Twitter Sustains Massive Outage Across Web, Mobile & APIs Jan 19, 2016 by Greg Finn You may have issues using Twitter this morning. They are working on fixing a service issue.
Freshen Up Your 2016 Email Strategy Jan 18, 2016 by Jose Cebrian A new year brings new opportunities to step up your email strategy. Columnist Jose Cebrian offers recommendations to help you reassess your email program and make it shine in 2016.
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game Jan 18, 2016 by Amy Gesenhues See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.
Google Changes Language, Being “Plus-Size” Or “Curvy” Isn’t A Negative Physical Attribute Jan 18, 2016 by Ginny Marvin Google has updated its language for ad disapproval for Gmail ads. A look at Gmails extensive ad content restrictions.
What Is The New eBay Enterprise All About? Jan 15, 2016 by Barry Levine We asked the new CEO of the eBay spinoff, following several months in which it sold off divisions and acquired two companies.