Another Anheuser Busch brand has dropped a Super Bowl teaser ad, promising its spot will be “… the greatest Super Bowl commercial of all time.”
Shock Top, Anheuser Busch’s craft-like beer, released a 90-second spot featuring actor and comedian T. J. Miller, who many will recognize from HBO’s Silicon Valley.
“It’s going to be the greatest Super Bowl commercial of all time,” says Miller while holding his Shock Top draft beer. “So save a trip to the bathroom for one of those sappy insurance ads that goes nowhere but still kind of makes you cry and you don’t know why.”
According to a report on AdWeek, the spot was ad-libbed by Miller and comedian Martin Montana, who does the voiceover for Shock Top’s mascot, Wedgehead.
“T.J. Miller embodies the brand, the irreverence, the wit,” Shock Top VP Jake Kirsch told AdWeek, “We tell people to ‘Live Life Unfiltered,’ we’re an unfiltered beer, and T.J. is at the top of the list of people like that.”
Kirsch said Shock Top is using its debut appearance as a Super Bowl advertiser to “relaunch, reignite and restage” the brand.
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