Marketing Day: #GirlsWhoCode, Email Marketing & Virtual Reality For Small Business
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
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What’s The Reality Of Virtual Reality For Small Business?
Consumers have always been very visual, and now digital technology helps businesses make this visualization more powerful. For example,...
Marketing Day: AT&T Launches Hello Lab, Instagram Adds Video View Counts & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
The “BuzzFeeding” Of The Election And Why Marketers Should Be Watching
During the Interactive Advertising Bureau’s Annual Leadership Meeting last month, David Axelrod, former senior adviser to President...
Marketing Day: Time Inc. Acquires Viant, Super Bowl Snapchat Ads & SAP Ariba CMO Interview
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Twitter Has $710 Million Q4, 86% Of Ad Revenues Came From Mobile
Twitter announced Q4 earnings this afternoon and disappointed investors. Revenues of $710 million were up 48 percent versus 2014 but in...
Marketing Day: John Sculley Interview, Facebook Video Ad Features & Twitter’s New Timelin
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
A Look Ahead To Our Upcoming #SMX Conference & Search Marketing Expo
Instead of ads on the right sidebar and on the top and bottom, Google search results pages will now feature only the ads on the top and...
How Do You Actually “Think Outside The Box” In Digital Marketing?
As marketers, I’m sure we’ve all heard sayings that are meant to challenge our line of thinking and productivity. You may be asked to...
Marketing Day: Google Ends Flash Ads, Viacom-Snapchat Deal & Twitter’s “First View&
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Obsessed with Search? Registration Open For Search Engine Land’s SMX Advanced Conference
Registration is now open for sister site Search Engine Land’s SMX Advanced, which takes place June 22–23 on the waterfront in Seattle, at...
The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success
According to Gartner’s 2015–2016 CMO Spend Survey, digital marketing has moved into the mainstream, with 98 percent of marketers saying...
Why “Good Enough” Is Never Sufficient In Marketing
Fellow marketers, if recent economic headlines are leaving you antsy, if not mildly panicked, you’re not alone. Last year ended on a...
Russia Joins List Of Countries Seeking More Tax Revenue From Google, Apple
Countries across Europe have been seeking more tax revenue from US tech companies such as Google and Apple. Google and Apple have so far...
How To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process)
There are perhaps fewer than 1,000 people who have been doing SEM (search engine marketing) for as long as I have. I started in 2000,...
Yelp 2015 Revenue $550M, Projects Nearly $700M For 2016
Due to a coding glitch at PR Newswire, Yelp’s Q4 and full year 2015 results were released early, before the market’s close. The company...
Marketing Day: Instagram App Update, A Facebook Playbook & Super Bowl Ad Stats
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
Super Bowl is a whole lot more than football; it is the ultimate advertising arena. This year, a select number of brands are spending...
Marketing Day: Content Marketing, YouTube Super Bowl Ad Views & LinkedIn Earnings
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...
Super Bowl Advertisers Will Reach A Big Audience, But Will They Miss Millennials?
The Super Bowl is arguably the biggest media event of the year. Well over 100 million people in the US will tune in on Sunday. Yet half...
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