Feb 9, 20165 min read

Marketing Day: Google Ends Flash Ads, Viacom-Snapchat Deal & Twitter’s “First View&

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Obsessed with Search? Registration Open For Search Engine Land’s SMX Advanced Conference Feb 9, 2016 by Marketing Land Registration is now open for sister site Search Engine Land’s SMX Advanced, which takes place June 22–23 on the waterfront in Seattle, at the Bell Harbor International Conference Center. SMX Advanced is the only conference designed exclusively for experienced search marketers.
Google: Flash Ads Are Finally Going Out, HTML5 Ads Are In Feb 9, 2016 by Ginny Marvin Flash-based ads will no longer be accepted starting January 2, 2017.
Google Takes New Measures Against 3 Giant Botnets Feb 9, 2016 by Ginny Marvin New auto-filter applied to traffic drive by botnets that have infected more than half a million devices globally.
The Modern-Day CMO: 7 Trends That Will Drive Digital Marketing Success Feb 9, 2016 by Jim Yu Columnist Jim Yu takes a look at the shifting digital landscape and discusses the key trends that marketers will need to embrace if they want to stay ahead.
Why “Good Enough” Is Never Sufficient In Marketing Feb 9, 2016 by Sanjay Dholakia When it comes to your tools and strategy, don’t settle for less. If you want to be a truly great marketer, says columnist Sanjay Dholakia, you need to aspire to more than “good enough” or a quick fix.
Russia Joins List Of Countries Seeking More Tax Revenue From Google, Apple Feb 9, 2016 by Greg Sterling Countries across Europe have been seeking more tax revenue from US tech companies such as Google and Apple. Google and Apple have so far agreed to pay several hundred million dollars to the UK and Italy, with more such agreements likely to follow. Now, Russia is trying to get in on the action.
Correlation Or Coincidence: The Race For Causation In 2016 Feb 9, 2016 by Joshua Reynolds Correlations aren’t useful unless they’re thoroughly validated to remove noise. Columnist Joshua Reynolds explores how discerning marketers perform that validation.
How To Become An Expert At Nothing (And Build A Great Marketing Organization In The Process) Feb 9, 2016 by David Rodnitzky Don’t try to do everything for your business, advises columnist David Rodnitzky. If you really want it to grow, you need both “visionaries” and “integrators” and to fire yourself from jobs that others can do.
Viacom Extends Snapchat Ad Deal & Will Now Sell Snapchat’s Ad Inventory Feb 9, 2016 by Greg Finn Now the media giant will be able to sell Snapchat’s ad inventory alongside their curated Viacom Snapchat content.
Twitter’s New “First View” Ad Spot Gives Video Ads Top Billing For 24 Hours Feb 9, 2016 by Ginny Marvin Auto-play Promoted Video ads appear in the top ad spot in the app and on the web.
Facebook Told To Stop Tracking Non-Users Or Face Fines In France Feb 9, 2016 by Greg Sterling Privacy regulator accuses Facebook of undisclosed cookie-based tracking of internet users who do not have Facebook accounts.
Twitter, Facebook Both See 25-Percent Drop In Super Bowl Social Activity This Year Feb 9, 2016 by Matt McGee Sunday’s Denver-Carolina game saw 27 million tweets, down about 25 percent from the number of tweets sent during the 2015 Super Bowl. On Facebook, the drop was just as big.
Yelp 2015 Revenue $550M, Projects Nearly $700M For 2016 Feb 8, 2016 by Greg Sterling Company reported 111,000 local advertising accounts, up from 19,000 in 2011.