Feb 10, 20165 min read

Marketing Day: John Sculley Interview, Facebook Video Ad Features & Twitter’s New Timelin

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

A Look Ahead To Our Upcoming #SMX Conference & Search Marketing Expo Feb 10, 2016 by Chris Sherman

Search Marketing Expo returns to San Jose, California March 1-3, 2016 – here’s a preview of what to expect if you attend the next SMX West event!

John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer Feb 10, 2016 by Barry Levine The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control.
Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI Feb 10, 2016 by Greg Sterling SMBs are increasing marketing investments, especially in mobile and social media.
Data-Led Inbound Marketing, Part 2 Feb 10, 2016 by Chris Liversidge Columnist Chris Liversidge shows how a streamlined, data-led process can be used to set clear priorities and objectives that drive both social and SEO performance over time.
Jump-Start Your SEO With These 6 Surefire Tactics Feb 10, 2016 by Stoney deGeyter Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.
Facebook Releases New Video Ad Features, Including Automated Captions Feb 10, 2016 by Ginny Marvin Plus more research and tips on making the most of video campaigns on Facebook, where most visitors are watching on smartphones.
Top 10 YouTube Ads In January: “Clash Of Clans” Takes The Lead 2nd Month In A Row Feb 10, 2016 by Amy Gesenhues YouTube’s first ad leaderboard of 2016 is dominated by video games and politicians.
How Do You Actually “Think Outside The Box” In Digital Marketing? Feb 10, 2016 by Matt Umbro Don’t make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster innovation.
Pay Attention! 3 Steps To Digital Advertising Breakthrough Feb 10, 2016 by Peter Minnium With a proliferation of content and the rise of multimedia tasking, it’s harder than ever for ads to break through to viewers. Columnist Peter Minnium offers three steps to help tackle the challenge.
Report: Established App Markets Transitioning Away From Download Revenue And Toward Usage Feb 10, 2016 by Barry Levine The first forecast report from app tracker App Annie sees the growth in app store downloads coming from emerging markets.
What Twitter’s New Timeline Means For Brands And Advertisers Feb 10, 2016 by Ginny Marvin Twitter’s new algorithmic timeline became available globally on Wednesday. Twitter has been the place where brands can connect with users in the moment. What happens when the top of users’ timeline isn’t completely live anymore?
Twitter Launches New Timeline Featuring Top Past Tweets Feb 10, 2016 by Ginny Marvin Twitter launched its hotly rumored new timeline on Wednesday that has had users nervous that live Twitter will become a thing of the past.
FAQ: All About How Twitter’s “New Improved” Timeline Works Feb 10, 2016 by Ginny Marvin Twitter rolls out its new timeline that puts tweets users missed at the top of their feeds to improve engagement. Here’s what we know so far.
Finally! Brands Can Edit Their Knowledge Graph Cards In Google Feb 10, 2016 by Greg Finn A lon-awaited change to Google’s Knowledge Graph data will put some power back in the hands of the brands.
Digital Customer Service Is Becoming A Fully Realized Marketing Channel Feb 9, 2016 by Barry Levine Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity.
8-Step Road Map to a World-Class Social Media Governance Program Feb 9, 2016 by Digital Marketing Depot Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a 7X increase in spam messages. The number of unauthorized social media accounts has also skyrocketed.