Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO) Feb 15, 2016 by Glenn Gabe You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips.
The Quiet, Smart Growth Of #GirlsWhoCode Feb 15, 2016 by Chris Kerns Columnist Chris Kerns takes a look at how the nonprofit is quietly becoming a game changer — and why focusing on the right numbers is key to measuring your own success.
Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing Feb 15, 2016 by Jose Cebrian Looking to step up your addressable marketing strategy? Columnist Jose Cebrian explains why first and foremost you need to to ask for an email address at every customer touch point.
What’s The Reality Of Virtual Reality For Small Business? Feb 15, 2016 by Chris Marentis Virtual reality is gaining momentum, but what are the applications for small business marketers? Contributor Chris Marentis explores.
Making The Most Of Social Media, Even When It’s Not Driving Sales Feb 15, 2016 by Jordan Elkind Are your social channels failing to drum up big sales? You’re not alone. Columnist Jordan Elkind offers up some tips to help you maximize your return on social media.
Special Marketing Land Coverage: Welcome To Martech Madness! Feb 15, 2016 by Matt McGee Beginning today, Marketing Land brings you a full month of special coverage of all things martech.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
The 4 pitfalls of engaging with too many affiliate networks, www.internetretailer.com
Blogs & Blogging
How To Write A Blog Worth Reading, www.clicknewz.com
Read This Before You Give Up on Blog Email Subscriptions, pushingsocial.com
Business Issues
Google says will not participate in 2016 U.S. airwaves auction, Reuters
Facebook’s Managing Director in India Steps Down, www.wsj.com
Twitter says Dorsey continues to forego direct compensation, www.reuters.com
Yahoo’s plan to combine its sales team with Tumblr failed, www.businessinsider.com
Content Marketing
10 Rocking Social Media and Content Marketing Insights, marketingthink.com
10 Rules for Creating Content People Can Trust, www.copyblogger.com
5 Content Creation Tactics You Might be Missing Out, www.searchenginejournal.com
5 Unconventional Examples Of Content Marketing, www.searchenginejournal.com
Content Marketing Interview Questions & Answers [Template], www.martechadvisor.com
How to Conquer the 6 Most Pressing Content Marketing Challenges, contentmarketinginstitute.com
How to Create Engaging Content by Writing to One Person, blogs.constantcontact.com
Conversion Optimization
3 Features That Successful Landing Pages Have In Common, blog.crazyegg.com
How to Get Readers Glued To Your Content Till They Convert, www.problogger.net
Copywriting, Design & Usability
Are you nailing every customer touchpoint? If not, you’re failing, venturebeat.com
Domaining
.Com Tops 125 Million Domain Registrations, www.thedomains.com
E-Commerce
Google Moves to Require Product GTIN in Feeds, www.rimmkaufman.com
10 Free Educational Resources for Ecommerce Merchants, www.practicalecommerce.com
Amazon Echo Can Now Control Thermostats, www.forbes.com
eBay Plans to Challenge Amazon, Announces Turnaround Strategy, smallbiztrends.com
Israeli merchants must embrace e-commerce as Amazon attracts shoppers, www.internetretailer.com
Nice, the high-performance computing company Amazon just acquired, has a heck of a customer list, venturebeat.com
Email Marketing
10 Ways You Can Enhance Your Email Marketing Efforts, smallbiztrends.com
3 Email-marketing Fundamentals, for Success, www.practicalecommerce.com
5 Tips Nonprofits Can Use to Harness the Power of the Inbox, blogs.constantcontact.com
Early holiday email marketing paid off for Country Club Prep, www.internetretailer.com
Email and Mobile Apps: A Well-Suited Pair, www.verticalresponse.com
Gmail Ads Get a Facelift!, www.wordstream.com
General Internet Marketing
3 Reasons Consumer Data Usage Reflects On Brand Strategy, www.martechadvisor.com
5 Steps to Perfecting Your Influencer Marketing Waltz, www.toprankblog.com
How to Overcome 5 Barriers to Digital Transformation, www.cmswire.com
Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder, moz.com
Lesson From Yodle’s Acquisition: Scaling SMB Performance Marketing Isn’t So Easy, streetfightmag.com
Internet Marketing Industry
Flipagram Prepares to Launch Direct Messaging for Private and Group Sharing of Flips, www.businesswire.com
MarTech
How tech’s big 3 are getting ready to read your emotions, venturebeat.com
Programmatic Ad Quality Baggage; Martech Big Brother, adexchanger.com
Mobile/Local Marketing
5 Dos and Don’t of Mobile Marketing Automation, www.martechadvisor.com
Everything You Need To Know About Google’s Accelerated Mobile Pages, www.smashingmagazine.com
New Parents Are Ultra-Active on Facebook Via Mobile Devices, www.adweek.com
Why mobile marketers are finding it painful to watch the presidential race, venturebeat.com
Reputation Management
The Prescription for Better Online Reviews for Your Practice, www.searchinfluence.com
Social Media
11 Facebook Tips, Tricks and Facts You Probably Don’t Already Know, blog.bufferapp.com
2016’s Biggest Social Advertising Trends, contently.com
3 Things Every Social Marketer Needs to Know in 2016, www.socialbakers.com
3 Ways to Advertise on Twitter, www.socialmediaexaminer.com
3 Ways to Make More of Your Instagram Content, www.internetmarketingninjas.com
4 Ways to Optimize Your Facebook Ads, www.socialmediaexaminer.com
Facebook Adds New Tool to Fight Terror: Counter Speech, Wall Street Journal
Facebook Page Insights Explained, www.searchenginejournal.com
How social media can help in a crisis, www.branded3.com
How to Optimize Your Social Media Posts for Search Engines, www.jeffbullas.com
Instagram and Pinterest are killing Gap, Abercrombie, and J. Crew, venturebeat.com
Is Snapchat On The Verge Of Its “Facebook Moment”?, adexchanger.com
Teenagers Are Much Better At Snapchat Than You, www.buzzfeed.com
The Twitter Cold War, www.blogherald.com
Twitter’s Crossroads: To Be “Live” But Easily Accessible, www.adweek.com
Why Twitter keeps getting cozier with Google to improve its ad reach, digiday.com
Video
Deadpool Goes 360-Degree on Facebook, www.adweek.com
Four video campaigns that used dynamic creative, econsultancy.com
It’s Time For The Video Ad Segment To Get Serious About Frequency, adexchanger.com
Live Streaming Versus Live Events: What is Permitted?, smallbiztrends.com
The VR View-Master 2.0 Will Be the Best Google Cardboard You Can Buy , Gizmodo
Why Instagram’s new view counts could boost branded video, econsultancy.com
Why the Time for All Businesses to Become a Production Company is Now, www.thesaleslion.com
With a billion views on YouTube, Motor Trend is now building a video paywall, digiday.com
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