Feb 5, 20165 min read

Marketing Day: Content Marketing, YouTube Super Bowl Ad Views & LinkedIn Earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

LinkedIn Shutters Ad Network, Focusing Resources On Sponsored Content Feb 5, 2016 by Ginny Marvin

Sponsored Content accounted for more than half of the company’s ad revenue in Q4.

Attributing Retail Store Transactions To Online Clicks At Keyword Level Feb 5, 2016 by Thomas Stern Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
How Healthy Is Your Content Marketing? Feb 5, 2016 by Digital Marketing Depot In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging for them to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd.
Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life Feb 5, 2016 by Jacob Baadsgaard Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
Google Search Partner Network: Friend Or Foe? Feb 5, 2016 by Andy Taylor To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
Super Bowl Advertisers Will Reach A Big Audience, But Will They Miss Millennials? Feb 5, 2016 by Greg Sterling The Super Bowl is arguably the biggest media event of the year. Well over 100 million people in the US will tune in on Sunday – but, how many Millennials will be watching?
What’s The Right Staffing Mix For Content Marketing Success? Feb 5, 2016 by Rachel Lindteigen Columnist Rachel Lindteigen believes a content marketing team that includes both marketers and journalists can help you tell the stories that appeal the most to your audience.
Marketing Funnels And Buyer Journeys: What Are We Arguing About? Feb 5, 2016 by Scott Vaughan Think the marketing and sales funnel is obsolete? Think again. Columnist Scott Vaughan explains why the funnel as a measuring tool will help ensure your marketing efforts stay on track.

YouTube: Super Bowl Ads Have 140 Million Views, Totaling More Than 1.7 Million Hours Feb 5, 2016 by Matt McGee Company says Hyundai and Pokémon have the most-watched Super Bowl commercials so far on its platform.
Tying Keywords To Conversions In A “Not Provided” World Feb 4, 2016 by Digital Marketing Depot Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search terms — the majority are “keyword not provided.”
LinkedIn Reports Solid Q4 Earnings, But Stock Falls On 2016 Guidance Feb 4, 2016 by Matt McGee Company lowers expectations for this year’s revenue and earnings per share, sends stock down almost 30 percent in after-hours trading.
Instagram Now Supports Multiple Accounts For Some iOS And Android Users Feb 4, 2016 by Tamar Weinberg Instagram is rolling out multi-account login to users of iOS, joining a handful of Android beta testers of the feature.
Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game Feb 4, 2016 by Amy Gesenhues See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more.