
How do you retain clients? Retain your staff.
As a client services professional, I spend time thinking about client relationships and the significance of retention. Questions like,...

Marketing Day: TweetDeck updates, FTC’s Machinima order & Tumblr’s ad biz
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Report: Spending on corporate websites exceeds TV, mobile growing fastest
Research firm Outsell just released its Annual Advertising and Marketing Study. Based on a survey of marketers, it outlines traditional...

SMX Advanced agenda is up! Secure your place today and save $500.
Get ready for Search Engine Land’s SMX Advanced, which returns to Seattle June 22–23. Two exceptional days of professional-level tactics,...

Marketing Day: Top 10 video creators, optimizing site speed & digital display ads
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: App Annie acquires AppScotch, fighting ad fraud & Google Analytics 360
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Marketing Day: Google search trial ads, building digital newsrooms & the MarTech Landscape
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Handling negative reviews: an interview with Jay Baer
Jay Baer is one of the sharpest minds in marketing. When his book, “Youtility: Why Smart Marketing Is About Help Not Hype,” came out, I...

Google fails in bid to overturn Russian “no default Android apps” ruling
In February 2015, Russian search engine Yandex asked the Federal Antimonopoly Service of the Russian Federation (FAS) to initiate an...

Customer Service 101: Three things you can do today to win over your customers
Everyone wants to deliver exceptional customer service. However, wanting to do so and actually achieving it are two entirely different...

Marketing Day: Omni-channel marketing, February’s top 10 YouTube ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

[VIDEO] Marketing Land Live #4: Goodbye PageRank, Snapchat revoked our geofilter & more
Good riddance to Google PageRank! Google’s ranking signal — one of a couple hundred signals — was in the news this week when Google...

Lessons from the sports world: How all marketers can drive “fanatic” brand engagement
I’m often asked which industries are experiencing the most growth within their marketing departments, or even which sectors are most open...

Marketing Day: Amazon to lease 20 Boeing 767s, mobile SEO & Snapchat On-Demand Geofilters
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

Report: European Commission set to file charges against Google over Android
According to a report from Bloomberg, the European Commission (EC) is about to file an antitrust complaint over the Android operating...

Marketing Day: BlabPredicts’ new platform, an e-commerce report & VR marketing
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
“It was the best of times, it was the worst of times.” While this quote was made famous in the 19th century, perhaps no truer words can...

Marketing Day: Pinterest ad updates, TD Bank CMO interview & a programmatic ad survey
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From...

You don’t have to be a liar to be a great marketer
I’ve gotten the same email four or five times from different companies. Here’s the full transcript of the most recent version (company...
























