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Marketing Day: Amazon to lease 20 Boeing 767s, mobile SEO & Snapchat On-Demand Geofilters

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Video adtech platform Unruly adds a new emotion-visualization dashboard Mar 10, 2016 by Barry Levine Called Pulse, it offers summaries of emotional responses to selected video ads — but then what?

  2. Amazon leases planes to take greater control of shipping and delivery costs Mar 10, 2016 by Greg Sterling Amazon will lease 20 Boeing 767s from Air Transport Services Group.

  3. Opera Launches Browser-Based Ad Blocking Feature Mar 10, 2016 by Ginny Marvin In another hit against online advertising bloat, Opera’s tool can suggest blocking ads when it detects “heavy” advertising on a site.

  4. Startup Immersv launches VR ad-only platform that it says is the most complete Mar 10, 2016 by Barry Levine Built specifically for this format, the platform provides a new “staging scene” display format that the company hopes to make into an IAB standard.

  5. 4 tips to break into the C-suite and become a chief marketing technology officer Mar 10, 2016 by Sheldon Monteiro How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those aspiring to advance their careers.

  6. Report: European Commission set to file charges against Google over Android Mar 10, 2016 by Greg Sterling App pre-install requirements are at issue, allegedly violate EU competition rules.

  7. Facebook’s Instant Articles open up to brands through Steller Mar 10, 2016 by Tim Peterson Brands can use Steller’s publishing tool to create Instant Articles on Facebook that include interactive features like “call now” or “book now” buttons.

  8. The future of location-based services Mar 10, 2016 by Aaron Strout Columnist Aaron Strout sits down with GasBuddy’s Mike Schneider to discuss which companies are doing location-based services right and what’s ahead for the industry.

  9. German court: Facebook Like button data transfer illegal without user consent Mar 10, 2016 by Greg Sterling Decision is the latest in a string of EU privacy investigations and setbacks for the social giant.

  10. The six key components of mobile SEO in 2016 Mar 10, 2016 by Bryson Meunier Are you doing mobile SEO the right way? Columnist Bryson Meunier outlines the key elements that will help drive more organic mobile search traffic to your content.

  11. Why Snapchat might revoke your approved On-Demand Geofilter Mar 10, 2016 by Danny Sullivan Think you found a bargain to have a geofilter running near a popular event? Think again — Snapchat’s new system might promise more than it can deliver.

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