Mar 16, 20165 min read

Marketing Day: Top 10 video creators, optimizing site speed & digital display ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Feed your obsession with the latest social media marketing strategies at SocialPro Mar 16, 2016 by Marketing Land Traditional signals such as Facebook page likes and clicks don’t equate to the best customer engagement strategy. With Facebook’s News Feed algorithm frequently morphing, it’s now relying more on user feedback and surveys to impact story distribution. Unlock the mystery of this black box and other trending topics by attending Marketing Land’s SocialPro.
How to see who has shared your content on Facebook Mar 16, 2016 by Danny Sullivan Search on Facebook for a URL while using an iPhone, and you’ll see all those sharing that URL on the social network.
7 proactive ways to jump-start your SEO before a site launch Mar 16, 2016 by John Lincoln About to launch a new website? You may think you can’t do SEO until the site is live, but columnist John Lincoln reminds us that there are many steps you can take beforehand to ensure a smooth site launch.
Top 10 video creators in February: BuzzFeed Tasty down 1B views but still ranks No. 1 Mar 16, 2016 by Amy Gesenhues Video analytics firm Tubular Labs says the top 100 video creators saw a 10% drop in views last month.
What your teacher didn’t tell you about optimizing site speed Mar 16, 2016 by Brian Harnish Site speed impacts your search engine ranks, so how can you make improvements? Columnist Brian Harnish details a few ways to decrease page load time for your top-performing pages.
Google to boost the mobile-friendly ranking factor in May 2016 Mar 16, 2016 by Barry Schwartz Google will be increasing the mobile friendly ranking factor in the upcoming months but stresses that high quality content can and will rank even when it is not mobile friendly.
Is it time to “cut the cord” on traditional web analytics? 4 questions to ask Mar 16, 2016 by Josh Manion Should your organization go in-house with your web analytics? Columnist Josh Manion discusses four questions companies should ask before moving forward.
A day of reckoning for digital display advertising? Mar 16, 2016 by Wayne St. Amand As Facebook backs away from its DSP plans for Atlas, columnist Wayne St. Amand takes a look at the shifting digital display landscape and what’s ahead for advertisers.
The votes are in — for what Google’s new Analytics 360 Suite really means Mar 16, 2016 by Barry Levine We tallied up responses from a variety of practitioners and observers about how the tech giant’s new platform of products could impact marketers.
3 gears of a successful marketing program: Looking beyond email click rates Mar 16, 2016 by Jose Cebrian Don’t just focus on email open and click rates. Columnist Jose Cebrian discusses the three areas that make up your marketing program and how to effectively grow your business.
Apple News quietly opens up to smaller content publishers Mar 15, 2016 by Greg Sterling In a bid to compete with Google’s AMP and Facebook’s Instant Articles, Apple News expands access.
Facebook tests topics, allowing users to converse around specific themes Mar 15, 2016 by Tamar Weinberg Facebook is testing out a feature that lets post authors select a “topic” of their choosing.
Best practices for managing multiple social channels Mar 15, 2016 by Digital Marketing Depot Facebook… Twitter… Snapchat… Pinterest… Instagram… YouTube… LinkedIn. The exploding social media landscape has made managing channels the most urgent challenge facing social media marketers today. How do you execute a cohesive social content strategy? How do you ensure brand consistency across thousands of social pages and accounts?
Instagram feeds to evolve into algorithmic territory. Are you ready? Mar 15, 2016 by Tamar Weinberg Say goodbye to Instagram reverse chronological feeds. An algorithm is about to determine your user experience.
Google estimates 25% of sites now use secure connections Mar 15, 2016 by Barry Schwartz Google will work with some of the non-secure top 100 sites on the web to help them migrate to HTTPS.
MarTech All Access passes are sold out, but you can still attend! Learn how. Mar 15, 2016 by Marketing Land In one week, join other professionals in tackling issues at the intersection of marketing and technology at MarTech: The Marketing Tech Conference. All Access conference passes are SOLD OUT — but it’s not too late for you to attend.